# Tree-Shaped Gift Sets Tesco Lotus Thailand Created a Festive Gift Set Box for the Holidays By Laura McQuarrie | Published 2017-12-27 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/gift-set-box References: [packagingoftheworld](http://www.packagingoftheworld.com/2017/12/tesco-lotus-christmas-tree-gift-set-box.html) & [tescolotus](https://www.tescolotus.com/home) To help consumers spread holiday joy over the Christmas season, [Tesco Lotus Thailand](https://www.trendhunter.com/trends/gifting-range) created the Christmas Tree Gift Set Box for effortless gifting. Tesco Lotus’s Christmas Tree Gift Set Box boasts an origami-style tree-shaped design that can be opened to reveal a branded green box with a surprise inside. As the brand sees Christmas trees as a symbol of familial togetherness and celebration, the gift boxes are meant to play a part in shaping fond memories over the holiday season. As the red and green gift box set is aesthetically pleasing, it also [doubles as a decoration](https://www.trendhunter.com/trends/lego-christmas-table) that can be set up in the home leading up to the arrival of Christmas Day in December. ## Trend Insights (Trend Hunter) - Score: 0.5/10 - Popularity: 7% | Activity: 1% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### Key Themes Behind This Trend - **Origami-style Packaging:** Origami-style packaging designs offer a unique and interactive experience for consumers, creating opportunities for brands to enhance their product presentation and engage customers. - **Dual-purpose Packaging:** Dual-purpose packaging that serves both as a gift and a decorative item allows brands to offer added value and convenience to consumers, tapping into the demand for multi-functional products. - **Branded Gift Sets:** Branded gift sets provide a cohesive and curated gifting experience for consumers, enabling brands to showcase their products and strengthen brand recognition and loyalty. ### Where This Applies - **Retail:** The retail industry can capitalize on origami-style packaging designs to create memorable and visually appealing product presentations, enhancing the overall consumer shopping experience. - **Consumer Goods:** The consumer goods industry can embrace dual-purpose packaging to offer consumers added value and convenience, creating a competitive edge in delivering innovative and practical solutions. - **Marketing and Advertising:** The marketing and advertising industry can leverage branded gift sets to create unique promotional campaigns, utilizing the physical packaging as a medium for brand storytelling and customer engagement. ## Related on Trend Hunter - [Festive Bamboo Tissues Papers](https://www.trendhunter.com/trends/stackatree.md) - [Private Label Gift Ranges](https://www.trendhunter.com/trends/gifting-range.md) - [Holiday-Themed Cheesecake Branding](https://www.trendhunter.com/trends/english-cheesecake-company.md) - [Affordable Holiday Gift Sets](https://www.trendhunter.com/trends/affordable-holiday-gift-sets.md) - [Tree-Shaped Chocolate Bites](https://www.trendhunter.com/trends/treeshaped-chocolate-bites.md) - [Christmas Tree-Shaped Veggie Snacks](https://www.trendhunter.com/trends/garden-veggie-holiday-trees.md) - [Christmas-Themed USB Keys](https://www.trendhunter.com/trends/psb-xmas-tree.md) - [Re-Designed Holiday Tins](https://www.trendhunter.com/trends/neoms-reimagined-packaging.md) - [Compact Holiday Tea Bundles](https://www.trendhunter.com/trends/tea-drops-holiday-favourites.md)