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# Anti-Abuse Gift Registries
Myer's 'Give Registry' is a Gift Registry with a Social Good Twist

By Laura McQuarrie | Published 2016-08-12 | Social Good
Source: Trend Hunter, https://www.trendhunter.com/trends/gift-registry
References: [adsoftheworld](http://adsoftheworld.com/media/print/myer_give_registry_set) & [myer.au](http://www.myer.com.au/c/give-registry/)

In addition to having its own gift registry service, Meyer teamed up with [The Salvation Army](https://www.trendhunter.com/trends/zigzag-and-the-salvation-army) to create the 'Give Registry.' Just like an ordinary gift registry service, people are able to browse through a selection of desired items, but rather than picking out items for a newlywed couple, people have the chance to choose specifically selected items to help [victims of domestic abuse](https://www.trendhunter.com/trends/sarah-hyland).

Items in the Give Registry include pots, pans, bed sheets and assorted kitchen utensils, which can all be purchased on behalf of a woman in need. To participate, consumers need only visit a local Meyer store and make an in-store donation. From there, Meyer passes these items onto The Salvation Army, so that they can be distributed among women in need of basic household essentials.

## Trend Insights (Trend Hunter)

- Score: 1.8/10
- Popularity: 11% | Activity: 36% | Freshness: 8%
- Audience gender: 30% men, 70% women
- Primary generations: Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) > [Activism](https://www.trendhunter.com/activism)

## Key Themes

### Why This Trend Is Growing

- **Anti-abuse Gift Registries:** A new trend in gift giving focused on social good, allowing people to purchase household essentials for women victims of domestic abuse.
- **Socially Conscious Gift Giving:** A trend towards more socially aware and ethical gift giving.
- **Collaborative Campaigns:** A trend towards companies partnering with non-profits or charities to promote social good.

### Industries Being Reshaped

- **Retail:** Retailers that offer gift registries can introduce similar registry programs focused on social good.
- **Non-profit:** Non-profit organizations can collaborate with retailers to create social good registries.
- **Consumer Goods:** Consumer goods brands could donate a portion of sales to a social good registry program, or create their own.

## Related on Trend Hunter

- [Drink Gift Registries](https://www.trendhunter.com/trends/drizly-gift-registry.md)
- [Digital Gift Registries](https://www.trendhunter.com/trends/gift-registries.md)
- [Digital Wedding Registry Services](https://www.trendhunter.com/trends/create-a-wedding-registry.md)
- [Experiential Gift Registries](https://www.trendhunter.com/trends/gift-registry-platform.md)
- [Newlywed Registry Bundles](https://www.trendhunter.com/trends/wedding-registry-1.md)
- [Wedding Registry Meal Kits](https://www.trendhunter.com/trends/blue-apron-and-the-knot.md)
- [Platform-Enabled Baby Registries](https://www.trendhunter.com/trends/etsy-1.md)
- [Experiential Wedding Registry Gifts](https://www.trendhunter.com/trends/tinggly-and-the-knot.md)
- [Universal Baby Registries](https://www.trendhunter.com/trends/mycrib.md)
