# Giftable Guacamole Packaging Good Foods Wants Shoppers to "Give the Gift of Guac" By Laura McQuarrie | Published 2020-12-09 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/gift-of-guac References: [prnewswire](https://www.prnewswire.com/news-releases/good-foods-invites-shoppers-to-give-the-gift-of-guac-this-season-301189162.html) & [goodfoods](http://www.goodfoods.com) Good Foods is highlighting the "gift of guac" this holiday season with festive packaging that turns the Chunky Guacamole sleeve into a wreath-like display. The seasonal packaging design helps to remind consumers how well [guacamole works as an appetizer](https://www.trendhunter.com/trends/guacamole-chip-dip-snack-pot) for holiday entertaining, as it's not only colorful but ready to scoop and serve. Although guacamole is often associated with summer snacking, the [festive packaging design](https://www.trendhunter.com/trends/chef-merito) helps to put a seasonal spin on an easy-to-serve appetizer that keeps it top-of-mind for winter entertaining. This year, with many retail destinations closed, people may be inspired to do more [holiday shopping at the grocery store](https://www.trendhunter.com/trends/krogers-2024-holiday-campaign), as their weekly shops for essentials may be the only in-store vists they have this season. Image Credit: Good Foods ## Trend Insights (Trend Hunter) - Score: 0.8/10 - Popularity: 10% | Activity: 5% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Festive Packaging Design:** Exploring innovative ways to create seasonal packaging designs can add novelty and increase customer interest. - **Seasonal Spin on Established Products:** Introducing seasonal variations of traditionally summer-focused products can tap into new consumer markets and boost sales during the winter season. - **Transforming Food Packaging Into Gift-worthy Displays:** Reimagining food packaging to be visually appealing and giftable can create unique gifting options and enhance the overall consumer experience. ### Where This Applies - **Food Packaging:** Innovating in food packaging can help brands stay relevant, differentiate themselves, and attract consumers with eye-catching designs. - **Holiday Retail:** Capitalizing on the increased holiday shopping at grocery stores can create new marketing opportunities and boost sales during the festive season. - **Appetizer and Snack Industry:** Adding seasonal variations to appetizer and snack products can expand the target market and drive revenue during different times of the year. ## Related on Trend Hunter - [Guac-Filled Margarita Glasses](https://www.trendhunter.com/trends/guacarita.md) - [Informative Avocado Packaging](https://www.trendhunter.com/trends/avocados-from-mexico-2.md) - [Festive Snack Packaging Designs](https://www.trendhunter.com/trends/seasonal-assortment.md) - [AI-Powered Gift-Wrapping Tools](https://www.trendhunter.com/trends/the-food-group.md) - [Festive Leafy Bagged Salads](https://www.trendhunter.com/trends/limitededition-christmas-packs.md) - [Pizza Guacamole Dip Giveaways](https://www.trendhunter.com/trends/wholly-guacamole-1.md) - [Homestyle Guacamole Packs](https://www.trendhunter.com/trends/homestyle-guacamole.md) - [Better-for-You Chip Snack Packs](https://www.trendhunter.com/trends/grab-go-snack-packs.md) - [Festive Tomato Packaging](https://www.trendhunter.com/trends/da-de-muertos-seasonal-medley.md)