# Viral Gifting 29 Day Gift Giving Challenge Has 7,000+ Members By Cat_Marie | Published 2009-12-03 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/gift-giving References: [givingchallenge.ning](http://givingchallenge.ning.com/page/page/show?id=2039308:Page:72218) & [givingchallenge.ning](http://givingchallenge.ning.com/) There’s nothing glitzy about this website; just a simple challenge about 29 days worth of gift giving. It’s like [paying it forward](https://www.trendhunter.com/trends/krispy-kreme-world-kindness-day) and taking the concept of [random acts of kindness](https://www.trendhunter.com/trends/bekindnow) one step further. Over 7,000 members in 38 countries have pledged to give something every day for 29 days. This can be something as small as handing a tissue to a sobbing co-worker, to donating money to a charity. Christmas time always evokes the spirit of gift giving, but it should be something we do every day. By doing so, you experience a lot of self growth as a person and make your world a better place to be! ## Trend Insights (Trend Hunter) - Score: 4.2/10 - Popularity: 31% | Activity: 88% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Life](https://www.trendhunter.com/life) ## Key Themes ### What's Driving This Trend - **Daily Gifting Challenge:** Creating a trend of daily gift giving that extends beyond the holiday season and emphasizes the importance of small acts of kindness in everyday life. - **Virtual Gifting Community:** Growing a community of individuals who support and encourage each other to engage in daily gift giving, potentially leading to the development of a new social media channel or platform. - **Random Acts of Kindness Movement:** Sparking a trend towards increased kindness and generosity towards others, potentially leading to the creation of new businesses and initiatives that advocate for and facilitate these practices in society. ### Who This Affects Most - **E-commerce:** Creating opportunities for retailers to encourage daily purchases and gifting through the promotion of small, affordable gifts that can be given every day. - **Social Media:** Developing new platforms and features to support and facilitate online communities focused on daily gift giving, kindness, and positivity. - **Non-profit:** Empowering charitable organizations to engage more individuals in giving back and supporting their causes through initiatives that encourage daily acts of kindness and generosity. ## Related on Trend Hunter - [Hyper-Local Gifting Communities](https://www.trendhunter.com/trends/buy-nothing-project.md) - [Purposeful Gifting Pop-Ups](https://www.trendhunter.com/trends/advent-of-change-popup.md) - [AI-Powered Digital Gifting Experiences](https://www.trendhunter.com/trends/magical-moments.md) - [Daily Kindness Prompts](https://www.trendhunter.com/trends/sharing-your-kindness.md) - [Crypto Gift-Giving Apps](https://www.trendhunter.com/trends/robinhood.md) - [Gamified Kindness Challenges](https://www.trendhunter.com/trends/elf-beekman.md) - [Kindness-Promoting Flower Sharing Initiatives](https://www.trendhunter.com/trends/flower-sharing.md) - [Group Video Gifting](https://www.trendhunter.com/trends/folksee.md) - [Digital Gift Creators](https://www.trendhunter.com/trends/gifts-qr.md)