# Matchmaking Gift Apps Argos' Gift Finder App Uses a Swiping System Like Tinder By Laura McQuarrie | Published 2014-12-06 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/gift-finder References: [psfk](http://www.psfk.com/2014/12/argos-tinder-2014-christmas-gift-finder.html) & [giftfinder.argos](https://giftfinder.argos.co.uk/) In order to ease the strain of holiday shopping this Christmas season, British retailer [Argos](https://www.trendhunter.com/trends/argos-your-catalogue) released the 2014 Gift Finder app. The [Facebook](https://www.trendhunter.com/trends/facebook-dating-1) app takes inspiration from dating app [Tinder](https://www.trendhunter.com/trends/swipemart) and uses a swiping system to help you quickly identify if you think a proposed gift idea will be a match or not. Based on a user's responses, the Gift Finder app develops a personality type for the person you're web shopping for, similar to the way Tinder makes date recommendations to help daters personalize their choices. Considering that it's now only a week into December and the app already has 1.5 million swipes, it's safe to say that this app will definitely be a popular way to shop Argos' product assortment online this holiday season. ## Trend Insights (Trend Hunter) - Score: 5.3/10 - Popularity: 62% | Activity: 88% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Retail](https://www.trendhunter.com/retail) ## Key Themes ### Why This Trend Is Growing - **Matchmaking Gift Apps:** Innovations in gift apps that use swiping systems like Tinder can provide a more engaging and personalized online shopping experience. - **Personality-based Gift Recommendations:** Developing personality types for gift recipients can be an effective way to increase the accuracy of gift recommendations based on consumer preferences. - **Social Media Integration with Shopping Apps:** Integrating social media elements into shopping apps such as swiping and sharing gift ideas can increase user engagement and ultimately, sales. ### Industries Being Reshaped - **Retail Industry:** Online retailers can capitalize on using technology to create an engaging and personalized online shopping experience. - **Social Media Industry:** Social media companies can offer shopping solutions that integrate seamlessly with their platforms to increase user engagement and attract more advertisers. - **Gift Industry:** Gift companies can use technology in their product offerings to provide more personalized and targeted gift recommendations to consumers. ## Related on Trend Hunter - [Dating App-Themed Store Experiences](https://www.trendhunter.com/trends/swipemart.md) - [Social Dating App Features](https://www.trendhunter.com/trends/tinder-3.md) - [All-in-One Gift Giving Apps](https://www.trendhunter.com/trends/smappy-platform.md) - [AI-Powered Social Gifting Apps](https://www.trendhunter.com/trends/ai-powered-social-gifting-app.md) - [Swipeable Book Discovery](https://www.trendhunter.com/trends/bookswipr.md) - [AI-Powered Shopping Features](https://www.trendhunter.com/trends/ai-powered-shopping-features.md) - [AI-Powered Swiping Assistants](https://www.trendhunter.com/trends/wizard-of-swipe-for-tinder.md) - [Card-Sending App Features](https://www.trendhunter.com/trends/moonpig-1.md) - [Smart Gifting Assistants](https://www.trendhunter.com/trends/gyftpro.md)