# On-Demand Gift Deliveries Old Navy and Postmates are Teaming Up to Simplify Holiday Shopping By Laura McQuarrie | Published 2019-12-10 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/gift-deliveries References: [prnewswire](https://www.prnewswire.com/news-releases/old-navy-and-postmates-team-up-for-on-demand-gift-delivery-this-december-300972003.html) & [OldNavy](http://www.OldNavy.com/samedaydelivery/) This holiday season, Postmates and [Old Navy](https://www.trendhunter.com/trends/instore-inventory-management) are joining forces to offer gift deliveries for customers who make the most of the retailer's Buy Online, Pickup In-Store capability. Last-minute gift-givers can take advantage of the [on-demand service](https://www.trendhunter.com/trends/bridal-ondemand-delivery) from December 21st to 23rd, as they are able to get free delivery from Old Navy stores. When their order is ready for pickup, a customer will be notified and they have the ability to select whether they'd like a Postmate to pick up and deliver the item to their doorstep. The [same-day delivery service](https://www.trendhunter.com/trends/mydg-delivery) has the potential to help many people who need to finish off their Christmas shopping, as well as those who may need to quickly put together an outfit for a holiday gathering or another occasion. Image Credit: Postmates ## Trend Insights (Trend Hunter) - Score: 2.1/10 - Popularity: 25% | Activity: 29% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Retail](https://www.trendhunter.com/retail) ## Key Themes ### Key Themes Behind This Trend - **On-demand Gift Deliveries:** The on-demand delivery trend for gifts can be applied by other retailers to provide quicker delivery times for customers who require last-minute gifts and better customer service. - **Buy Online, Pickup In-store Service:** Retailers who adopt the BOPIS service, similar to Old Navy, can leverage the service by partnering with delivery services providers like Postmates to provide a seamless delivery experience. - **Same-day Delivery Service:** Retailers who offer same-day delivery service can attract last-minute shoppers and gain a competitive advantage over competitors in the industry. ### Where This Applies - **Retail:** Retailers can capitalize on the growing trend of on-demand gift deliveries by adopting services like Postmates to optimize delivery services and improve the overall customer experience. - **Delivery Services:** Delivery service providers can expand their client base by forming partnerships with retailers to provide more efficient and effective delivery services that provide value to customers. - **E-commerce:** E-commerce businesses can benefit from offering more agile shipping options that cater to last-minute shoppers by offering same-day delivery services, enhancing their competitiveness in the market. ## Related on Trend Hunter - [Same Day Gift Deliveries](https://www.trendhunter.com/trends/same-day-gift-deliveries.md) - [Speedy Seasonal Retailer Deliveries](https://www.trendhunter.com/trends/boots-ondemand-deliveries.md) - [Last-Minute Gift Replacements](https://www.trendhunter.com/trends/holiday-rescue-sweepstakes.md) - [Two-Hour Tech Delivery Services](https://www.trendhunter.com/trends/apple-delivery.md) - [Romantic On-Demand Gift Deliveries](https://www.trendhunter.com/trends/minted-and-doordash.md) - [Holiday Home Delivery Upgrades](https://www.trendhunter.com/trends/amazon-3.md) - [Same-Day Delivery Service Updates](https://www.trendhunter.com/trends/pickup-and-delivery-orders.md) - [Luxury On-Demand Deliveries](https://www.trendhunter.com/trends/fortnum-and-mason-1.md) - [On-Demand Dollar Store Deliveries](https://www.trendhunter.com/trends/dollar-general-and-doordash.md)