# Digital Gift Card Marketplaces Simplii Financial Takes the Stress Out of Giving Gifts By Laura McQuarrie | Published 2022-02-28 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/gift-card-marketplace References: [newswire](https://www.newswire.ca/news-releases/simplii-financial-launches-industry-first-digital-gift-card-marketplace-817264376.html) & [simplii](http://www.simplii.com)  Simplii Financial is introducing an industry-first [digital gift card marketplace](https://www.trendhunter.com/trends/gifts-qr) that requires no activation or usage fees and ease of use with [digital wallets](https://www.trendhunter.com/trends/smooth-commerce). This first-of-its-kind solution from Simplii Financial gives clients the ability to send prepaid [Visa](https://www.trendhunter.com/trends/savii) gift cards of up to $250 to anyone in Canada via online and mobile banking. This new marketplace supports the rise of online shopping and digital gift card use, and this solution differs from what's offered by retailers selling traditional gift cards purchased at brick-and-mortar locations; there are no purchase or activation fees, or inactivity or maintenance fees for either the sender or recipient. With no-fee daily banking with no minimum balance and high-interest savings rates, and now a new solution for gifting, Simplii Financial is committed to simple and straightforward experiences. ## Trend Insights (Trend Hunter) - Score: 4.3/10 - Popularity: 37% | Activity: 82% | Freshness: 11% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [New Ventures](https://www.trendhunter.com/newventures) ## Key Themes ### What Makes This Trend Stand Out - **Digital Gift Card Marketplaces:** The rise of online shopping and digital gift card use creates an opportunity for more digital gift card marketplaces with no fees to emerge. - **No-fee Banking:** Simplii Financial's no-fee daily banking is part of a larger trend towards banking products with fewer fees. - **Mobile Banking:** The ability to easily send prepaid Visa gift cards via online and mobile banking is part of a larger trend towards more mobile banking solutions. ### Sectors Adopting This - **Fintech:** Simplii Financial's creation of a no-fee digital gift card marketplace is an innovation opportunity for the financial technology industry. - **Retail:** The rise of digital gift card marketplaces has the potential to disrupt the traditional retail industry's sales of gift cards. - **E-commerce:** The increasing use of digital gift cards and online shopping creates an innovation opportunity for the e-commerce industry to integrate gift card marketplaces with their own platforms. ## Related on Trend Hunter - [Digital Retailer Gifting Options](https://www.trendhunter.com/trends/gift-card-greetings1.md) - [Digital Gift Card Services](https://www.trendhunter.com/trends/digital-gift-card.md) - [Digital Gifting Platforms](https://www.trendhunter.com/trends/digital-gifting-platform.md) - [Cash-Gifting Greeting Cards](https://www.trendhunter.com/trends/hallmark-venmo-cards.md) - [Multi-Brand Digital Gift Cards](https://www.trendhunter.com/trends/on-me-multi-brand-gift-cards.md) - [Phygital Greeting Cards](https://www.trendhunter.com/trends/gift-card-greetings.md) - [Versatile Digital Gift Cards](https://www.trendhunter.com/trends/on-me.md) - [Christmas Shopping Centers](https://www.trendhunter.com/trends/holiday-gift-centre.md) - [Same Day Gift Deliveries](https://www.trendhunter.com/trends/same-day-gift-deliveries.md)