# Uplifting Wellness Pop-Ups The giffgaff Booost Bar Helps to Lift Moods and Energy By Laura McQuarrie | Published 2026-04-17 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/giffgaff-booost-bar References: [vergemagazine](https://vergemagazine.co.uk/brits-craving-a-wellness-boost-this-spring-as-giffgaff-opens-booost-bar-in-east-london/)  Much like a late-afternoon slump that feels endless before a second wind arrives, the tail end of winter seemingly stretches on forever, and with nine in 10 adults in the UK admitting that they could use a [mood boost](https://www.trendhunter.com/trends/mood-bars), the giffgaff Booost Bar opened its doors to provide just that. As part of its research, giffgaff also found that 21% of Brits admit that they rely on a pick-me-up every two to three days to recharge, but 33% say they haven't had a single self-care treat in 12 months. At this [pop-up space](https://www.trendhunter.com/trends/live-bravely) to refresh and reset, people in East London can stop by during 4pm to 7pm—a time when many people naturally experience a dip in energy and mood—to lighten up at the Sunshine Boooster station, complete with massage chairs, heated blankets, and SAD lamps. [Mood-boosting refreshments](https://www.trendhunter.com/trends/komboomcha-box) are also served on site, alongside oxygen mask boosts infused with invigorating ginger, lemon, peppermint, or eucalyptus. ## Trend Insights (Trend Hunter) - Score: 6.3/10 - Popularity: 61% | Activity: 56% | Freshness: 71% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### Why This Trend Is Growing - **Playable Pop-up Wellness:** Temporary, experiential wellness spaces that combine comfort, socialness and novelty create platforms for brands to test mood-focused services and products in high-footfall urban pockets. - **Targeted Mood-time Services:** Services scheduled around predictable daily low-energy windows, such as late afternoons, reveal opportunities to design time-specific offerings that align with consumer rhythms and emotional states. - **Sensory-infused Micro-treatments:** Short-duration interventions using light, scent, thermal comfort and oxygenation point to compact, multisensory formats that can deliver measurable mood and energy shifts. ### Industries Being Reshaped - **Retail Real Estate:** Landlords and mall operators can repurpose underused spaces for short-term wellness activations that increase dwell time and create new revenue streams from experiential tenants. - **Hospitality and F&B:** Cafés, bars and hotels incorporating mood-boosting menus and mini-relaxation zones demonstrate ways to differentiate guest experience and drive ancillary spend during slow service periods. - **Wearable and Personal Tech:** Compact devices and accessories that deliver targeted light, scent or micro-oxygenation suggest product integrations that extend pop-up benefits into everyday personal routines. ## Related on Trend Hunter - [Luxury Sparkling Tote Bags](https://www.trendhunter.com/trends/tote-bag-and-juice.md) - [Y2K-Inspired Beverages](https://www.trendhunter.com/trends/juicy-peach-flavor.md) - [Departure Lounge Pop-Ups](https://www.trendhunter.com/trends/holidata-lounge.md) - [Branded Retro-Inspired Wellness Houses](https://www.trendhunter.com/trends/wellness-house.md) - [Symbolic Pop-Up Wellness Experiences](https://www.trendhunter.com/trends/popup-wellness-experience.md) - [Interactive Embrace Billboards](https://www.trendhunter.com/trends/huggable-poster.md) - [Artful Illusory Ads](https://www.trendhunter.com/trends/illusion-artwork.md) - [Zero-Sugar Hydration Mixes](https://www.trendhunter.com/trends/eirlyte.md) - [Women-Focused Curated Pop-Up Experiences](https://www.trendhunter.com/trends/curated-popup-experience.md)