# Beguiling Businesswoman Editorials The Vogue Mexico July 2014 Shoot Stars Model Giedre Dukauskaite By M | Published 2014-07-10 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/giedre-dukauskaite References: [visualoptimism.blogspot](http://visualoptimism.blogspot.ca/2014/07/enigma-giedre-dukauskaite-by-stockton.html) & [vogue.mx](http://www.vogue.mx/) Lithuanian model Giedre Dukauskaite tears it up for Vogue Mexico's July 2014 issue posing in a series of striking jewel-toned business casual fashions. The shoot, styled by John Paul Tran, took dressing up for the office to a whole new level of fab. Photographer Stockton Johnson photographed the lovely Dukauskaite in front of a concrete-looking background. The rough texture of the background beautifully juxtaposed the deep blue, purple and stark white tones of the garments. Regardless of the summertime weather, Tran dressed Dukauskaite in a series of loose-fitting wool coats, silk blouses, structured trench coats, whimsical capes and long leather boots. Hair stylist Charlie Taylor left Dukauskaite's hair wind-blown and tousled adding a laid back vibe to the overall classy shoot. ## Trend Insights (Trend Hunter) - Score: 3.3/10 - Popularity: 69% | Activity: 21% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What Makes This Trend Stand Out - **Jewel-toned Business Casual:** Opportunity for fashion brands to create innovative and eye-catching business casual attire in rich jewel-toned colors. - **Concrete-looking Backgrounds:** Opportunity for photographers and set designers to create visually striking editorials by using textured backgrounds that contrast with the fashion. - **Wind-blown Hairstyles:** Opportunity for hairstylists to design hairstyles that have a relaxed and natural look, adding an effortless vibe to editorial shoots. ### Sectors Adopting This - **Fashion:** Fashion brands can leverage the trend of jewel-toned business casual to attract stylish professionals looking for unique apparel options. - **Photography:** Photographers and set designers can capitalize on the trend of using concrete-looking backgrounds to create visually captivating editorial shoots. - **Haircare:** Haircare brands have the opportunity to promote products and styles that help achieve wind-blown hairstyles for a natural and carefree look. ## Related on Trend Hunter - [Monochrome Fashion Campaigns](https://www.trendhunter.com/trends/jiyongkim-fw25.md) - [Restyled Cinematic Makeup Campaigns](https://www.trendhunter.com/trends/il-pranzo-campaign.md) - [Modern Minimalist Apparel Collections](https://www.trendhunter.com/trends/auteur-studios-latest-summer-edit.md) - [Contemporary Femininity Fashion Campaigns](https://www.trendhunter.com/trends/contemporary-femininity.md) - [Modern-Day Travel Campaigns](https://www.trendhunter.com/trends/modernday-travel.md) - [Chic Corporate-Inspired Capsules](https://www.trendhunter.com/trends/after-hours-collection.md) - [Curated Workwear Capsules](https://www.trendhunter.com/trends/petal-and-pups.md) - [Gingham-Forward Apparel Edits](https://www.trendhunter.com/trends/maison-amorys-gingham-edit.md) - [Executive Workwear Collections](https://www.trendhunter.com/trends/12th-tribe-x-corporate-natalie.md)