# Charity-Supporting Kicks GIDEON SHOES are Hand-Crafted in an Anti-Sweatshop Ethical Workplace By Andrew Robertson | Published 2012-06-19 | Social Good Source: Trend Hunter, https://www.trendhunter.com/trends/gideon-shoes References: [gideon.au](http://www.gideon.com.au/) Created by the Ted Noffs foundation in an effort to support The Street University, GIDEON SHOES is a company whose profits help sustain a retreat for disenfranchised children in Western Sydney. At first, GIDEON SHOES was going to be based out of Asia but after visiting several factories overseas it became apparent that the model of manufacturing was unacceptable and did not support the type of business that The Street University wanted to promote. All production for GIDEON SHOES takes place in Australia under safe, ethical and monitored conditions. All of the shoes are [handmade](https://www.trendhunter.com/trends/sashiko-gals-1) out of almost entirely Australian products. According to the [social business](https://www.trendhunter.com/trends/pieta) itself, the profits help support organizations that empower "disadvantaged youth through early intervention education, mentoring, narrative therapy and public health tools." **Contact Information** GIDEON SHOES [website](http://www.gideon.com.au/) GIDEON SHOES on [Facebook](http://www.facebook.com/gideonshoes) GIDEON SHOES on [Twitter](https://twitter.com/#!/gideonshoes) ## Trend Insights (Trend Hunter) - Score: 3.7/10 - Popularity: 53% | Activity: 51% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) > [Social Business](https://www.trendhunter.com/socialbusiness) ## Key Themes ### Key Themes Behind This Trend - **Ethical Production:** GIDEON SHOES sets an example for companies to prioritize ethical production practices that align with their company mission and values. - **Social Business:** GIDEON SHOES is a social business model that donates profits to support underprivileged youth organizations. - **Sustainable Sourcing:** GIDEON SHOES uses almost entirely Australian products to craft their handmade shoes, contributing to domestically-sourced and sustainable product sourcing. ### Where This Applies - **Shoe Manufacturing:** The shoe manufacturing industry can adopt GIDEON SHOES's ethical manufacturing practices that promote safe and monitored working conditions to manufacture high-quality products. - **Nonprofit Organizations:** Nonprofit organizations can be inspired by GIDEON SHOES as a social business model that donates profits to support their cause, promoting sustainable growth for nonprofits. - **Sustainable Fashion:** GIDEON SHOES can contribute to sustainable fashion industry by promoting the use of domestically-sourced and sustainable materials in shoe manufacturing. ## Related on Trend Hunter - [Sustainably Handcrafted Bag Initiatives](https://www.trendhunter.com/trends/the-tote-of-hope.md) - [Brand-Led Endangered Animal Programs](https://www.trendhunter.com/trends/endangered-animal-program.md) - [Hand-Stitched Artisanal Sneakers](https://www.trendhunter.com/trends/sashiko-gals-1.md) - [Charitable Horse Sneakers](https://www.trendhunter.com/trends/horse-kicks.md) - [Social Good Clothing Campaigns](https://www.trendhunter.com/trends/zigzag-and-the-salvation-army.md) - [Homeless-Supporting Accessories](https://www.trendhunter.com/trends/toques-from-the-heart.md) - [Supportive Children’s Shoes](https://www.trendhunter.com/trends/wander-shoe.md) - [Collaborative Artful Shoe Designs](https://www.trendhunter.com/trends/metropole-seoul-derby.md) - [Mission-Driven Hiking Footwear](https://www.trendhunter.com/trends/moab-speed-2.md)