# AI Esports Coaching Partnerships GIANTX Acquires a New League of Legends AI Coaching Startup By Kanesa D | Published 2024-07-25 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/giantx References: [esportsinsider](https://esportsinsider.com/2024/07/giantx-itero-gaming-acquisition) & [giantx.gg](https://giantx.gg/)  [GIANTX](https://www.trendhunter.com/trends/giantx-hsbc) has announced its newest venture involving the acquisition of a League of Legends [AI coaching startup](https://www.trendhunter.com/trends/aipowered-coaching-platform) called iTero Gaming. This partnership will bring iTero's automated technology to GIANTX's community and the broader esports industry as a whole, allowing players to receive detailed coaching to help improve individual performance. As esports becomes a viable career path for many talented young gamers, many brands are releasing new projects and initiatives to accommodate the increased interest in competitive esports. To support the new acquisition, Jack Joseph Williams, founder of iTero, has joined GIANTX as Head of Gaming Technology. “We are thrilled to announce our [acquisition of iTero Gaming](https://www.trendhunter.com/trends/playvs-acquisitions) to help elevate player performance to new heights! This marks a pivotal moment in GIANTX’s ongoing commitment to innovation and excellence in esports, empowering players worldwide to achieve their competitive best," said Tim Reichert, Co-CEO of GIANTX. Image Credit: GIANTX ## Trend Insights (Trend Hunter) - Score: 1.8/10 - Popularity: 12% | Activity: 16% | Freshness: 26% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [AI](https://www.trendhunter.com/ai) ## Key Themes ### What's Driving This Trend - **AI-powered Esports Training:** AI-driven coaching tools can revolutionize the way esports players train by offering personalized feedback and strategies to enhance their game. - **Esports Career Development:** With the growing viability of esports as a career path, integrating AI coaching can significantly boost player skill levels, making professional gaming more accessible. - **Automated Performance Analytics:** The detailed analytical capabilities of AI can provide in-depth performance insights that help players pinpoint their strengths and weaknesses more efficiently. ### Who This Affects Most - **Esports:** The use of AI in coaching could drive a revolution in how competitive gaming is played and coached, potentially changing the landscape of the industry. - **Technology:** Integrating AI into gaming opens new frontiers for tech companies to develop innovative solutions tailored for the esports market. - **Education:** AI-enhanced training platforms in esports represent a merging of educational technologies with competitive gaming, offering new business opportunities for training and development. ## Related on Trend Hunter - [Collegiate-Level AI Coaching](https://www.trendhunter.com/trends/omnic-ai-1.md) - [AI-Powered Esports Companies](https://www.trendhunter.com/trends/regression-games.md) - [Finance eSports Partnerships](https://www.trendhunter.com/trends/giantx-hsbc.md) - [AI-Powered Esports Coaches](https://www.trendhunter.com/trends/osirion.md) - [Esports Arena Partnerships](https://www.trendhunter.com/trends/belong-gaming-omnic.md) - [AI-Powered Esports Analytics](https://www.trendhunter.com/trends/shikenso-analytics.md) - [Gaming Coaching Initiatives](https://www.trendhunter.com/trends/metafy.md) - [AI-Focused Esports Projects](https://www.trendhunter.com/trends/dux-nvidia-and-gigabyte.md) - [AI Esports Broadcasting Analytics](https://www.trendhunter.com/trends/grid-esports-1.md)