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# Life-Size Wall Stickers
Fathead Decals

By Alex Covert | Published 2008-12-04 | Art & Design
Source: Trend Hunter, https://www.trendhunter.com/trends/giant-wall-stickers-fathead
References: [ballerhouse](http://www.ballerhouse.com/2008/12/01/fathead-big-wall-graphics/) & [fathead](http://www.fathead.com/)

Why do people put stickers on any and every flat surface they can find? Family cars bragging about their vacation locations. Random roadsigns marketing the local skate-shops. And â€œDon't worry. Be happyâ€ stickers on alley dumpsters. Personally, I think it's a marking-your-territory thing. Regardless, sticker lovers of all kinds can now buy [giant wall-stickers](https://www.trendhunter.com/trends/immersive-surfaces) from Fathead. There are tons of stickers to choose from including sports heroes, military vehicles, beautiful women and cartoon characters.

**Implications** - Posters, despite their age-old appeal, have fallen to the wayside as the standard of [indoor decor](https://www.trendhunter.com/trends/el-muro). More discreet, seamless designs are preferred by modern homeowners and renters. Companies should avoid gaudy, attention-grabbing designs for their products and pursue more understated looks.

## Trend Insights (Trend Hunter)

- Score: 3.7/10
- Popularity: 72% | Activity: 31% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Home](https://www.trendhunter.com/home)

## Key Themes

### Key Themes Behind This Trend

- **Discreet Wall Decals:** Wall decals that are more discreet and blend in with modern home decor are becoming a trend, which creates an opportunity for companies to offer understated and seamless designs.
- **Personalized Wall Decals:** The trend of people marking their territory with stickers could be capitalized by offering personalized wall decals, allowing individuals to express their unique interests and styles.
- **3D Wall Decals:** Increasingly realistic and life-size wall decals could be the next trend in wall decor, providing companies the opportunity to bring popular characters and themes to life in a more immersive way.

### Where This Applies

- **Home Decor Industry:** The rise in popularity of discreet and personalized wall decals presents a disruption opportunity for the traditional art and poster industry.
- **Sports Memorabilia Industry:** Sports fans' interest in life-size wall decals of their favorite athletes presents a unique opportunity for the sports memorabilia industry to offer a new and exciting way for fans to display their fandom.
- **Marketing Industry:** Customizable wall decals offer advertising companies the opportunity to create a new way to promote their brand in a subtle yet effective way through branded wall decal designs.

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