# Giant Urban Waterslides Bear Naked's Giant Slip 'N' Slide Helps Big Kids Keep Cool in the City By Laura McQuarrie | Published 2014-07-23 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/giant-slip-n-slide References: [creativeguerrillamarketing](http://www.creativeguerrillamarketing.com/viral-marketing/bear-naked-partners-devin-supertramp-bring-urban-slip-slide-san-francisco/) & [bearnaked](http://www.bearnaked.com/en_US/home.html) When it's hot in the city and there's not a pool or shade from a tree in sight, it really makes you wish that a giant Slip 'N' Slide would appear out of nowhere. Fortunately for those who couldn't take the heat in San Francisco, [Bear Naked](https://www.trendhunter.com/trends/nude-friendly-hiking) made these dreams come true. To promote its Urban Slip and Slide, the granola brand partnered with YouTuber Devin Supertramp to host an event full of splashing and [high-energy snacks](https://www.trendhunter.com/trends/lifeguard-snack). The roads of San Fran were the perfect place to set up the massive water activities, since the inclines make the platforms truly slide-like. To make sliding more extreme, there were tons of [pool toys](https://www.trendhunter.com/trends/inflatable-tanning-pool), skateboards and surfboards to make slipping and sliding even more fun. ## Trend Insights (Trend Hunter) - Score: 2.8/10 - Popularity: 10% | Activity: 67% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Sports](https://www.trendhunter.com/sports) ## Key Themes ### What's Driving This Trend - **Urban Waterslide Events:** Creating large-scale urban waterslide events in cities to provide relief from the summer heat and offer unique entertainment experiences. - **Partnering with Influencers:** Collaborating with popular YouTubers and social media influencers to amplify brand visibility and generate buzz around experiential marketing campaigns. - **Extreme Water Activities:** Incorporating additional elements like pool toys, skateboards, and surfboards to enhance the thrill and excitement of urban water activities. ### Who This Affects Most - **Food and Beverage:** Brands in the food and beverage industry can explore innovative partnerships and experiential marketing strategies to engage consumers in unique ways and boost brand recognition. - **Entertainment:** The entertainment industry can leverage urban waterslide events as a new and exciting form of interactive entertainment for audiences, creating memorable experiences. - **Sports and Recreation:** Sports and recreation companies can incorporate urban water activities and extreme elements into their offerings to attract thrill-seeking customers and differentiate themselves in the market. ## Related on Trend Hunter - [Outdoor Waterslide Drinking Games](https://www.trendhunter.com/trends/what-do-you-meme-slip-sip-flip.md) - [Record-Breaking Skate Megaramps](https://www.trendhunter.com/trends/red-bulls-building-drop.md) - [Branded Interactive Parks](https://www.trendhunter.com/trends/birkenfields.md) - [Innovative Outdoor Advertising Campaigns](https://www.trendhunter.com/trends/outdoor-advertising-campaign.md) - [Fun-Filled Inflatable Boards](https://www.trendhunter.com/trends/inflatable-board.md) - [Juice-Branded Summer Campaigns](https://www.trendhunter.com/trends/never-grow-up-campaign.md) - [Sneaker-Shaped Swimming Pools](https://www.trendhunter.com/trends/sneakerpool.md) - [Branded Cooling Murals](https://www.trendhunter.com/trends/white-claw-mural.md) - [Swimming Lesson Snack Promotions](https://www.trendhunter.com/trends/bear-fruit-snacks.md)