# Giant Razorblades Huge Gillette Razors Smooth Ice on Back of a Zamboni By Cowbag | Published 2009-04-30 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/giant-razorblades-gillette-razors-smooth-ice-for-hockey References: [toxel](http://www.toxel.com/inspiration/2009/04/22/gillette-razor-zamboni-ad-campaign/) This creative campaign is an absolute stroke of genius from the guys who look after Gillette razors. They attached giant a Gillette shaving razors to a Zamboni (ice polishing machine) to give the effect it was the blade which made the ice smooth. These pimped Zambonis are being used to maintain the ice between hockey matches, in arenas packed full to the rafters of their target audience, thus delivering a near perfect advert! It’s so genius, in fact, JWT Sydney already rolled the idea out using a different razor brand in the past. ## Trend Insights (Trend Hunter) - Score: 2.1/10 - Popularity: 33% | Activity: 23% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Publicity Stunts](https://www.trendhunter.com/publicitystunts) ## Key Themes ### What's Driving This Trend - **Branded Collaborations:** Brands partnering with non-traditional industries to create unique advertising opportunities. - **Experiential Marketing:** Creating interactive and memorable advertising experiences for audiences. - **Ambient Advertising:** Utilizing unconventional and unexpected locations for advertising campaigns. ### Who This Affects Most - **Sports Marketing:** Opportunity for brands to promote products or services through sports-related events and venues. - **Razor Industry:** Potential for disruptive innovation in the razor industry by exploring unique marketing techniques. - **Outdoor Advertising:** Exploring unconventional locations and methods for outdoor advertising campaigns. ## Related on Trend Hunter - [Sleek Snake-Adorned Razers](https://www.trendhunter.com/trends/gilette-and-razer.md) - [Unique Real Facial Hair Billboards](https://www.trendhunter.com/trends/dollar-shave-club1.md) - [Heated Automotive-Branded Razors](https://www.trendhunter.com/trends/gillette-bugatti-heated-razor.md) - [Raptors Basketball Campaigns](https://www.trendhunter.com/trends/gradey-dick.md) - [Playful Hockey Campaigns](https://www.trendhunter.com/trends/beard-in-a-box.md) - [Comedian-Backed Razor Campaigns](https://www.trendhunter.com/trends/bic-easyrinse-razor.md) - [Hair Salon-Powered Sports Campaigns](https://www.trendhunter.com/trends/great-clips1.md) - [Razor-Cleaning Tools](https://www.trendhunter.com/trends/razor-beam.md) - [Sports-Themed Grooming Tools](https://www.trendhunter.com/trends/gillette-1.md)