# Toaster Pastry Cakes The Studio DIY Giant Pop Tart Cake Brings Breakfast and Birthdays Together By Alyson Wyers | Published 2016-08-27 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/giant-pop-tart References: [howsweeteats](http://www.howsweeteats.com/2016/08/currently-crushing-on-151/) & [studiodiy](http://studiodiy.com/2016/08/24/diy-giant-pop-tart-cake/) If you love Pop Tarts so much you want to celebrate your birthday with them, this DIY Giant Pop Tart Cake is the one you need. Perfect for lovers of the [iconic toaster pastry](https://www.trendhunter.com/trends/poptarts-protein) as well as Gilmore Girls fans, this cake recipe was invented by the blog [Studio DIY](https://www.trendhunter.com/trends/barrow-street-loft). Resembling a giant Pop Tart, this homemade cake has a [strawberry jam filling](https://www.trendhunter.com/trends/strawberries-cream-tarts). You can create your own with a rectangular vanilla cake (whether from a box mix or your favorite recipe), vanilla frosting, food coloring and pink royal icing. Royal icing has more of a Pop Tart appearance, but you could also experiment with buttercream or other frosting varieties if you prefer. Sprinkles are also a great touch. This cake speaks to the nostalgic element many have for the breakfast foods they grew up with. ## Trend Insights (Trend Hunter) - Score: 2.6/10 - Popularity: 29% | Activity: 40% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Breakfast-themed Desserts:** The popularity of this giant Pop Tart cake displays the opportunity for businesses to create more breakfast-themed desserts. - **Nostalgic Food:** The nostalgic appeal of this cake presents an opportunity for businesses to produce more foods that harken back to childhood memories. - **DIY Baking:** The rise of DIY baking shows the potential for companies to create products that cater to the growing trend of home baking. ### Where This Applies - **Bakery:** Bakeries could capitalize on the trend of breakfast-themed desserts by creating unique products that appeal to nostalgic consumers. - **Food Coloring:** Food coloring companies have the chance to capitalize on the rise of DIY baking to create products that support this movement. - **Sprinkles:** Sprinkle companies can take advantage of the growth in DIY baking and create products that cater to this market. ## Related on Trend Hunter - [Toaster Pastry Bundt Cakes](https://www.trendhunter.com/trends/frosted-strawberry-poptarts.md) - [Toaster Pastry-Inspired Donuts](https://www.trendhunter.com/trends/krispy-kreme-and-poptart.md) - [Frozen Toaster Pastry Sandwiches](https://www.trendhunter.com/trends/poptart-ice-cream-sandwiches.md) - [Chocolate-Filled Breakfast Pastries](https://www.trendhunter.com/trends/pop-tarts-1.md) - [Donut-Flavored Toaster Pastries](https://www.trendhunter.com/trends/pop-tarts-donuts.md) - [Cinnamon Roll Breakfast Pastries](https://www.trendhunter.com/trends/frosted-cinnamon-roll-poptarts.md) - [Romantic Breakfast Pastries](https://www.trendhunter.com/trends/frosted-sweet-swirl-cupcake-poptarts-bites.md) - [Toaster Pastry Costumes](https://www.trendhunter.com/trends/poptarts-mascot-costume.md) - [Toaster Pastry Butter Kits](https://www.trendhunter.com/trends/butter-kit.md)