# Giant Cheeseboard Tastings Jacob's Held a London Event with a 40-meter-long Cheeseboard By Rebecca Byers | Published 2015-12-30 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/giant-cheeseboard References: [eventmagazine](http://www.eventmagazine.co.uk/pictures-jacobs-40-metre-cheeseboard-takes-london/brands/article/1372402) [Jacob's](https://www.trendhunter.com/trends/jacobs-biscuits) Cream Crackers brand continued their work with 3 Monkeys Communications with an epic cheese and cracker pairing event that featured a giant cheeseboard. The delicious London marketing event was centered around a huge 40-meter-long cheeseboard showcasing a wide variety of cheese separated into four categories. The event sought to highlight the best uses for the [Jacobs](https://www.trendhunter.com/trends/26-summer-campaign) Cream Crackers range, with an emphasis on bringing back the after-dinner cheeseboard. Based on research of their own, the Jacob's brand found that most [Brits](https://www.trendhunter.com/trends/pladis-seasonal-products) don't carry more than one type of cheese in their fridge at a time and only prepare a cheeseboard on average once a year. The educational event, which also celebrated the brand's 130th anniversary, served as an optimal chance for Jacob's to educate consumers on the ease and indulgence of a casual cheeseboard. ## Trend Insights (Trend Hunter) - Score: 2.7/10 - Popularity: 50% | Activity: 23% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Why This Trend Is Growing - **Cheeseboard Revival:** Opportunity to revive and rebrand the traditional after-dinner cheeseboard by showcasing a wide variety of cheese and highlighting the best uses for crackers. - **Epic Event Marketing:** Opportunity to create immersive and educational events that celebrate important brand milestones or products. - **Consumer Education:** Opportunity to educate consumers on the ease and indulgence of a casual cheeseboard and broaden their horizons for using the product effectively. ### Industries Being Reshaped - **Food & Beverage:** Opportunity to explore creative marketing strategies that showcase unique food pairings and promote a more diverse range of products to consumers. - **Hospitality:** Opportunity to incorporate cheese and cracker pairings into hotel room service menus or as part of an upscale restaurant's dessert offering. - **Event Planning:** Opportunity to create immersive and educational events that celebrate important brand milestones or products, while exploring unique and creative food pairings to appeal to a broad audience. ## Related on Trend Hunter - [7-Foot Charcuterie Boards](https://www.trendhunter.com/trends/extendable-charcuterie-board.md) - [Savory Snack Biscuit Products](https://www.trendhunter.com/trends/jacobs-biscuits.md) - [Modernized Cracker Product Ranges](https://www.trendhunter.com/trends/jacobs-crackers.md) - [Herbaceous Mini Cheese Crackers](https://www.trendhunter.com/trends/mini-cheddars.md) - [Club-Culture-Inspired Cheese Events](https://www.trendhunter.com/trends/cheese-rave.md) - [Cheesy Oven-Baked Biscuits](https://www.trendhunter.com/trends/jacobs-bites.md) - [Cheese Lover Societies](https://www.trendhunter.com/trends/cheezmasons.md) - [Festive Pre-Made Cheese Boards](https://www.trendhunter.com/trends/classic-cheese-board.md) - [Dubai Chocolate-Style Cheeses](https://www.trendhunter.com/trends/dubai-chocolate-style-cheese.md)