# Anime-Promoting Meat Towers This Nine-Patty Giant Burger is to Promote the New Evangelion Movie By Andrew Sztein | Published 2013-04-22 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/giant-burger References: [kotaku](http://kotaku.com/famed-japanese-anime-leads-to-ridiculous-hamburger-476731877) & [gamesdreams](http://gamesdreams.com/showthread.php?136442-This-hamburger-is-just-silly) Looking at this ridiculous meat tower, you have to wonder what could they possibly be trying to accomplish with a giant burger so massive it probably has its own gravitational pull. Well, this nine-patty giant burger comes from [Lotteria](https://www.trendhunter.com/trends/torotama-gyusukiyaki-burgers), a Japanese hamburger chain that is releasing this giant burger in order to promote the [Evangelion](https://www.trendhunter.com/trends/neon-genesis-evangelion-2): 3.0 You Can (Not) Redo's Blu-ray and DVD launch. That's right, this giant tower of beef and cheese is all to promote the release of a new anime movie. If you purchase the giant burger for 1,280 yen ($12.86 USD), you'll also be given a Spear of Longinus replica from the anime series as well. According to Kotaku.com, the giant burger is "called the Q-Story Cheese Burger, because, in part, the movie's Japanese title is Evangelion Shin Gekijouban: Q. It's also wordplay: The burger has nine patties, and the Japanese word for nine is 'kyuu.'" ## Trend Insights (Trend Hunter) - Score: 3.9/10 - Popularity: 40% | Activity: 68% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### Key Themes Behind This Trend - **Anime Promotion:** Creating elaborate food promotions tied to popular anime releases can generate excitement and drive sales. - **Collaborative Marketing:** Teaming up with entertainment franchises to create limited-edition products can attract new customers and increase brand awareness. - **Artistic Product Tie-ins:** Using unique and eye-catching designs in product packaging can create a strong connection with consumers and enhance the value proposition. ### Where This Applies - **Fast Food:** Fast food chains can leverage partnerships with entertainment properties to create unique and attention-grabbing menu items. - **Entertainment:** The entertainment industry can explore cross-promotional opportunities with food brands to reach new audiences and promote their content. - **Collectibles:** The collectibles industry can benefit from collaborations with popular franchises by offering exclusive merchandise. ## Related on Trend Hunter - [Transformable QSR Toy Packagings](https://www.trendhunter.com/trends/neon-genesis-evangelion-2.md) - [Japanese Wrestling QSR Burgers](https://www.trendhunter.com/trends/baby-body-burger.md) - [Cheesy Quad-Patty Burgers](https://www.trendhunter.com/trends/crown-the-one-pounder.md) - [Cheesy Quad-Patty Burgers](https://www.trendhunter.com/trends/king-yeti-super-one-pound-beef-burger.md) - [Indulgent Seasonal Celebration Burgers](https://www.trendhunter.com/trends/burger-king-2324-top.md) - [Beastly QSR Burger Menus](https://www.trendhunter.com/trends/godzilla-burgers.md) - [Anime QSR Collaborations](https://www.trendhunter.com/trends/attack-on-titan-1.md) - [Superhero Franchise Burgers](https://www.trendhunter.com/trends/super-sentai-burger.md) - [Lucky Year-End Burgers](https://www.trendhunter.com/trends/2425-top.md)