# Colossal Lotto Balls These Giant Balls Float Down the River to Promote London's New Lotto By Laura McQuarrie | Published 2013-10-29 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/giant-balls References: [creativeguerrillamarketing](http://www.creativeguerrillamarketing.com/guerrilla-marketing/giant-national-lottery-balls-sail-river-thames-new-lotto/) & [mirror](http://www.mirror.co.uk/news/uk-news/giant-lotto-balls-float-down-2332258) These six 'Giant Balls' float down the River Thames to promote the launch of 'New Lotto,' with a £10 million pound jackpot and 1,000 people guaranteed to win £20,000 each. The prospect of big winnings calls for an equally [big announcement](https://www.trendhunter.com/trends/worlds-heaviest-billboard) and this installation certainly gets this message across loud and clear. Each gigantic ball would be extremely hard to miss. Aside from being lit up and brightly colored, these [giant lottery balls](https://www.trendhunter.com/trends/giant-inflatables) are roughly the size of two double decker buses. The gigantic installation took 30 people and over [1,000 hours to put together](https://www.trendhunter.com/trends/pillsbury-doughboy-installation) and require two tug boats to take them down the river at night. The lotto promotion is being promoted by the hashtag 'giantballs,' which is a humorous way to capture the attention of Londoners on social media, if they haven't already seen these giant lotto balls in person first. ## Trend Insights (Trend Hunter) - Score: 2.5/10 - Popularity: 15% | Activity: 53% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Publicity Stunts](https://www.trendhunter.com/publicitystunts) ## Key Themes ### What Makes This Trend Stand Out - **Giant Installations:** Creating large-scale installations to promote events or products can capture attention and generate buzz. - **Humorous Marketing:** Using humor in marketing campaigns, such as the hashtag 'giantballs,' can create a memorable and engaging experience for consumers. - **Social Media Promotion:** Leveraging social media platforms to promote events or products can reach a wide audience and generate online buzz. ### Sectors Adopting This - **Lottery:** The lottery industry can explore innovative ways to promote their games and engage with potential customers through large-scale installations. - **Marketing:** Marketing professionals can utilize humor and creative strategies to capture audience attention and generate excitement around their campaigns. - **Social Media:** Social media platforms can be harnessed by businesses to effectively promote their products or events and reach a wider audience. ## Related on Trend Hunter - [Online International Lottery Games](https://www.trendhunter.com/trends/crypto-millions-lotto.md) - [Dynamic CGI Mascara Campaigns](https://www.trendhunter.com/trends/maybelline-new-york.md) - [Game Show-Style Billboards](https://www.trendhunter.com/trends/outdoor-advertisement.md) - [Ball Game-Promoting Urban Initiatives](https://www.trendhunter.com/trends/more-ball-games.md) - [Card-Style Game Soda Campaigns](https://www.trendhunter.com/trends/bottle-lotto-sweepstakes.md) - [Meatball-Shaped Easter Eggs](https://www.trendhunter.com/trends/meatballshaped-easter-egg.md) - [Digital Snowball Competitions](https://www.trendhunter.com/trends/lego-snow-throw.md) - [Virtually Outfitted Landmarks](https://www.trendhunter.com/trends/nuptse-1996-jacket.md) - [Crypto-Compatible Indian Lotteries](https://www.trendhunter.com/trends/indian-lottery.md)