# Giant Air Bags Anti-Pollution Campaign By matasse | Published 2007-04-17 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/giant-air-bags-anti-pollution-campaign References: [20to20.org](http://www.20to20.org/index.shtm?lang=en) & [20to20.org](http://www.20to20.org/index.shtm?lang=en) Here's a cool viral marketing campain to protest against [air pollution](https://www.trendhunter.com/trends/reconnect-with-nature). In short, it's a [giant air-balloon](https://www.trendhunter.com/trends/animal-balloon) fixed to a car's mufler. The balloon looks like a giant smoke cloud, which drives home the point that pollution ruins the environment. If you have more information about this campaign, please leave a comment! **Implications** - This is a very bold kind of marketing push with a visceral approach to connecting with consumers. Anyone who saw a campaign like this would have a hard time remaining unaffected, indifferent or apathetic. Companies looking to make a bold impact on their target demographic should definitely take note of this [provocative advertising effort](https://www.trendhunter.com/trends/mwcurated) and the effect that it will ultimately have. ## Trend Insights (Trend Hunter) - Score: 3.0/10 - Popularity: 40% | Activity: 43% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) ## Key Themes ### What's Driving This Trend - **Viral Marketing:** Opportunity for companies to create bold and impactful advertising campaigns that connect with consumers on a visceral level. - **Anti-pollution Advocacy:** Opportunity for organizations to raise awareness about air pollution and its negative impact on the environment. - **Creative Guerrilla Marketing:** Opportunity for innovative and unconventional marketing strategies that grab attention and make a lasting impression. ### Who This Affects Most - **Automotive:** Opportunity for automotive companies to support anti-pollution campaigns and promote environmentally-friendly practices. - **Advertising/marketing:** Opportunity for advertising and marketing agencies to develop bold and impactful campaigns that resonate with consumers. - **Environmental Organizations:** Opportunity for environmental organizations to utilize creative tactics in their advocacy efforts and raise awareness about air pollution. ## Related on Trend Hunter - [Cheeky Electric Vehicles Ads](https://www.trendhunter.com/trends/koda-hijacks-competitors.md) - [Travel-inspired Brand Campaigns](https://www.trendhunter.com/trends/road-and-beyond.md) - [Air-Purifying Stroller Canopies](https://www.trendhunter.com/trends/airpurifying-stroller.md) - [Innovative Outdoor Advertising Campaigns](https://www.trendhunter.com/trends/outdoor-advertising-campaign.md) - [Environmental EV Air Purifiers](https://www.trendhunter.com/trends/audi-urban-purifier.md) - [Dynamic CGI Mascara Campaigns](https://www.trendhunter.com/trends/maybelline-new-york.md) - [Carrier Pigeon Campaigns](https://www.trendhunter.com/trends/project-pigeon.md) - [Online Car Retailer Campaigns](https://www.trendhunter.com/trends/deflate-the-dealership.md) - [Viral Slogan-Inspired Campaigns](https://www.trendhunter.com/trends/manscaped1.md)