# NBA Athlete Shareholder Partnerships Prenetics Partners with Giannis Antetokounmpo By Kalin Ned | Published 2026-05-13 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/giannis-antetokounmpo References: [prenetics.gcs-web](https://prenetics.gcs-web.com/news-releases/news-release-details/prenetics-announces-nba-champion-and-two-time-mvp-giannis/) Prenetics — the parent company of the health and longevity brand [IM8](https://www.trendhunter.com/trends/daily-ultimate-essentials) — has announced a multi-year partnership with [NBA](https://www.trendhunter.com/trends/poppi-nba-partnership) champion and two-time MVP Giannis Antetokounmpo, who becomes a global partner and the first NBA athlete shareholder in a NASDAQ-listed health and longevity brand. IM8 has already demonstrated remarkable market traction by reaching $100 million in annualized recurring revenue within 11 months of its December 2024 launch. The company has delivered over 22 million servings and generated more than $750,000 million dollars in revenue for 2026, which suggests that a substantial number of users are finding genuine value in the product. Prenetics’ flagship formulation — Daily Ultimate Essential PRO — packs 90 premium ingredients at clinical doses into a single daily serving, while Daily Ultimate Longevity targets the 12 hallmarks of aging with ten key compounds. Both are backed by a 12-week randomized controlled trial showing significant improvements in energy, digestion, sleep, and focus. Image Credit: Prenetics ## Trend Insights (Trend Hunter) - Score: 4.6/10 - Popularity: 34% | Activity: 27% | Freshness: 76% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Celebs](https://www.trendhunter.com/celebs) ## Key Themes ### Key Themes Behind This Trend - **Athlete-shareholder Brand Partnerships:** High-profile athletes taking equity stakes in consumer health brands create novel co-ownership models that blur endorsement and corporate governance, enabling trust-transfer and fan-driven investment dynamics. - **Rapid DTC Clinicalized Supplements:** A surge in direct-to-consumer supplements achieving fast revenue scale while emphasizing clinical formulations points to new business models that combine ecommerce velocity with scientific credibility. - **Longevity Products Backed by Randomized Trials:** The growing emphasis on randomized controlled trials for longevity formulations signals a shift toward evidence-first product differentiation that can redefine regulatory expectations and payer interest. ### Where This Applies - **Sports Management:** Athlete equity participation introduces alternative revenue streams and negotiation structures that could transform agency representation and sponsorship valuation. - **Nutraceuticals & Longevity:** Clinically backed, multi-ingredient daily formulations suggest opportunities for premiumization, subscription economics, and outcome-based product tiers within longevity-focused consumer health. - **Publicly Traded Health Startups:** Listing consumer health brands with celebrity shareholders creates new investor narratives and liquidity mechanisms that may accelerate M&A activity and crossover capital flows from sports and entertainment. ## Related on Trend Hunter - [Elder Athlete-Supported Serum Campaigns](https://www.trendhunter.com/trends/longevity-serum.md) - [Longevity-Focused Dietary Supplements](https://www.trendhunter.com/trends/longevityfocused-dietary-supplement.md) - [Longevity-Focused Nutritional Solutions](https://www.trendhunter.com/trends/Longevity-focused-nutritional-solutions.md) - [Consumer Longevity Diagnostics](https://www.trendhunter.com/trends/Consumer-longevity-diagnostics.md) - [Multi-Benefit Longevity Supplements](https://www.trendhunter.com/trends/daily-ultimate-essentials.md) - [Performance Basketball Sneakers](https://www.trendhunter.com/trends/freak-8.md) - [Personalized AI Wellness Platforms](https://www.trendhunter.com/trends/ab-chopra-epigenetics.md) - [AI-Powered Metabolic Wellness Platforms](https://www.trendhunter.com/trends/metabolic-wellness-platform.md) - [Health-Focused Bodybuilding Expansions](https://www.trendhunter.com/trends/bodybuilding-health-plus.md)