# Wild Femme Fatale Editorials Adriana Lima Plays the Bad Girl for Giampaolo Sgura in This Spread By Sarah Dos Santos | Published 2013-10-02 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/giampaolo-sgura References: [thefashionography](http://thefashionography.com/adriana-lima-by-giampaolo-sgura-for-vogue-brazil-october-2013/) & [giampaolosgura](http://www.giampaolosgura.com/about-2/) The stunningly gorgeous Adriana Lima poses in 'A flor da pele' for photographer Giampaolo Sgura. For [Vogue](https://www.trendhunter.com/trends/loewe-6) Brazil's October 2013 issues, stylist Yasmine Sterea chooses outfits that mix [bondage styles with red carpet attire](https://www.trendhunter.com/trends/zhilyova). Known for her sultry state, Lima plays the bold, fierce, seductive and powerful female. Wearing vibrant shades of red and purple, she emphasizes her status as a sophisticated woman. The editorial also included monochrome images that take us back to James Bond days. She looks over her shoulder, always watching her back for trouble. She harnesses the character of the "[femme fatale](https://www.trendhunter.com/trends/alessandro-micheles)," a women often seen in film Noir as the seductive bad girl who lures the protagonist to his downfall. Lima sure looks like she's up to mischief as she poses in revealing clothing and never takes her eyes off the camera. ## Trend Insights (Trend Hunter) - Score: 5.7/10 - Popularity: 88% | Activity: 75% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography) ## Key Themes ### Key Themes Behind This Trend - **Bondage-style Fashion:** The trend of mixing bondage styles with red carpet attire in fashion editorials presents an opportunity for designers to explore provocative and daring designs. - **Sultry Femme Fatale Image:** The portrayal of the sultry and powerful female archetype as a fashion trend showcases an opportunity for brands to create bold and empowering marketing campaigns. - **Film Noir Aesthetic:** The resurgence of the film noir aesthetic in fashion editorials opens up possibilities for photographers and stylists to create visually captivating and mysterious imagery. ### Where This Applies - **Fashion Design:** The bondage-style trend in fashion editorials presents an opportunity for designers to create boundary-pushing and provocative clothing. - **Marketing and Advertising:** The sultry femme fatale image as a trend in fashion editorials offers an opportunity for brands to create impactful and empowering ad campaigns. - **Photography and Styling:** The revival of the film noir aesthetic in fashion editorials provides photographers and stylists with an opportunity to showcase their creativity and storytelling skills. ## Related on Trend Hunter - [Unapologetic Lingerie Campaigns](https://www.trendhunter.com/trends/mariemurs-judge-me-guilty.md) - [Feminine Rebellion Campaigns](https://www.trendhunter.com/trends/songs-of-siren.md) - [Contemporary Femininity Fashion Campaigns](https://www.trendhunter.com/trends/contemporary-femininity.md) - [Exploratory Rose-Centered Fashion Campaigns](https://www.trendhunter.com/trends/eva-green.md) - [Model Fragrance Campaigns](https://www.trendhunter.com/trends/flowerbomb.md) - [Collaborative Luxe Swimwear](https://www.trendhunter.com/trends/adriana-degreas-x-sabine-getty.md) - [Restyled Cinematic Makeup Campaigns](https://www.trendhunter.com/trends/il-pranzo-campaign.md) - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md) - [Intimate Fashion Capsules](https://www.trendhunter.com/trends/velvet-heat.md)