# Feminist Movement Couture The Giamba Spring/Summer Collection Refereces #FreeTheNipple Branding By Malika Renee Butss | Published 2015-09-28 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/giamba-spring References: [vogue](http://www.vogue.com/fashion-shows/spring-2016-ready-to-wear/giamba/slideshow/collection) & [vogue](http://www.vogue.com/fashion-shows/spring-2016-ready-to-wear/giamba) The #FreeTheNipple movement was brought to Milan Fashion Week in the form of the Giamba Spring/Summer 2016 collection. Giambattista Valli's sister label released a collection of 45 looks perfect for the shameless feminist. While the #FreeTheNipple movement was first brought to light by [pop star Miley Cyrus](https://www.trendhunter.com/trends/miley-cyrus-maison-margiela), the empowering social justice campaign has been translated into a language the fashion industry can understand. The Giamba Spring/Summer 2016 collection offers hot pants, sequins, [frilly hippie frocks](https://www.trendhunter.com/trends/wild-rose-sparrow) and star-shaped -- as well as heart-shaped -- patches that are used as nipple pasties. Tutu skirts are paired with zebra-striped ankle socks while the pumps in this collection are as dazzling as the sequin-riddled short shorts. The Giamba Spring/Summer 2016 collection is for all fashion fans willing to free their nipple in style. ## Trend Insights (Trend Hunter) - Score: 5.7/10 - Popularity: 91% | Activity: 72% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) ## Key Themes ### What's Driving This Trend - **Feminist Fashion:** The intersection of feminism and fashion presents a disruptive innovation opportunity to brands that cater to empowered women. - **Activist-inspired Couture:** The emergence of brand-sponsored activism among couture designers presents opportunities for brands to leverage their social influence for good. - **Body Positivity Fashion:** The rise of the body positivity movement is the perfect opportunity for brands to embrace inclusive sizing while promoting self-love in their clothing. ### Who This Affects Most - **Fashion:** As seen in the Giamba Spring/Summer Collection, the fashion industry now has a unique opportunity to embrace activism and use its influence for social change. - **Fashion Retail:** With more and more consumers embracing activism, retailers can capitalize on the trend by creating collections that align with social justice causes. - **Social Media Marketing:** Brands that mimic Giamba's activism-inspired clothing line have the opportunity to go viral on social media while also aligning themselves with today's social justice movements. ## Related on Trend Hunter - [Archetypal Fashion Debuts](https://www.trendhunter.com/trends/la-famiglia-collection.md) - [Feminine Rebellion Campaigns](https://www.trendhunter.com/trends/songs-of-siren.md) - [Whimsical Feminine Runway Shows](https://www.trendhunter.com/trends/wild-rose-sparrow.md) - [Liberating Lingerie Collections](https://www.trendhunter.com/trends/zhilyova.md) - [Whimsical Spring Apparel](https://www.trendhunter.com/trends/Anna-Suis-SpringSummer-2025.md) - [Intimate Spring Fashion](https://www.trendhunter.com/trends/louis-vuitton-springsummer-2026.md) - [Frilly Feminine Swimwear](https://www.trendhunter.com/trends/hunza-g.md) - [Feminine Spring Apparel Collabs](https://www.trendhunter.com/trends/femininity-in-bloom.md) - [Body Paint Fashion Campaigns](https://www.trendhunter.com/trends/miley-cyrus-maison-margiela.md)