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# Turning Buildings Into LED Ads
Mediamesh & Illumesh

By cosio55 | Published 2007-09-18 | Art & Design
Source: Trend Hunter, https://www.trendhunter.com/trends/giagiant-ads-in-buildings
References: [printmag](http://www.printmag.com)

A new [LED technology](https://www.trendhunter.com/trends/ambient-smart-lighting) turns regular buildings into gigantic colorful ads. AG4 and GKD have designed Mediamesh and Illumesh, a method of lightning that lets developers place LEDs everywhere (even on windows). An eye catcher for sure, but likely unaffordable for most marketers.

"Ads this large moving at regular speeds could be disorienting and vomit-inducing, something that we're sure they're working on avoiding."

**Implications** - The advertising industry is abuzz with talk of whether or not online advertising is the death of all print and [out of home media](https://www.trendhunter.com/trends/largescale-digital-signage) purchases. Thus, innovative media buyers are searching for (and even creating) new and inventive ways to use their surroundings as forms of media.

## Trend Insights (Trend Hunter)

- Score: 2.9/10
- Popularity: 32% | Activity: 46% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design)

## Key Themes

### Key Themes Behind This Trend

- **Gigantic LED Ads:** The trend of using LED technology to turn buildings into colorful ads provides an opportunity for marketers to capture attention on a large scale.
- **Mediamesh:** The development of Mediamesh, a method of placing LEDs everywhere on buildings, presents an innovative way for advertisers to transform urban landscapes into dynamic advertising spaces.
- **Illumesh:** The introduction of Illumesh, a lighting technology for windows that allows for the display of LED ads, offers a disruptive innovation opportunity for marketers to integrate advertising in unexpected areas.

### Where This Applies

- **Advertising:** The advertising industry can explore the use of LED technology on buildings as a means to creatively promote products and services.
- **Outdoor Media:** The outdoor media industry can leverage Mediamesh and Illumesh to revolutionize traditional billboards and transform urban landscapes into immersive ad spaces.
- **LED Technology:** The LED technology industry has the potential to disrupt traditional lighting solutions by offering innovative and interactive advertising solutions for buildings and windows.

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