# Striped Shift Dresses Momchil Hristov's GIA the Dilemma Series Heads Back to the Future By Meghan Young | Published 2011-03-05 | Naughty Source: Trend Hunter, https://www.trendhunter.com/trends/gia-the-dilemma References: [behance.net](http://www.behance.net/gallery/GIA-the-dilemmma/1060819) & [giamagazine](http://giamagazine.com) I'm loving the [futuristic feel](https://www.trendhunter.com/trends/the-future-is-not-set) behind the GIA the Dilemma photo series. In particular, I like the simple, sterile environment that these two stunning models are occupying. The GIA the Dilemma editorial was photographed and post-produced by Momchil Hristov. Clean-cut and crisp, just like the models' hairstyles, the featured fashion also follows the [minimalist route](https://www.trendhunter.com/trends/stein). The Bulgarian photographer worked with a great team to put together this stellar GIA the Dilemma photo series, including stylist Huben Hubenov, makeup artist SLAV and hair stylist Joro from The Snakes. Be sure to browse through the GIA the Dilemma photo gallery above for some much-needed [fashion inspiration](https://www.trendhunter.com/trends/stylish-fashion-campaigns-marc-jacobs-unveils-its-spring-2025-marcworld-cam). ## Trend Insights (Trend Hunter) - Score: 3.3/10 - Popularity: 55% | Activity: 35% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Naughty](https://www.trendhunter.com/naughty) ## Key Themes ### What's Driving This Trend - **Futuristic Fashion:** Disruptive innovation opportunity: Explore the integration of technology and fashion for a futuristic aesthetic. - **Minimalist Styling:** Disruptive innovation opportunity: Create minimalist fashion designs that emphasize clean lines and simplicity. - **Sterile Environments:** Disruptive innovation opportunity: Develop fashion editorials that juxtapose the beauty of fashion with sterile, clinical settings. ### Who This Affects Most - **Fashion Photography:** Disruptive innovation opportunity: Incorporate innovative techniques and technologies into fashion photography to create unique and striking visuals. - **Fashion Styling:** Disruptive innovation opportunity: Experiment with unconventional styling techniques and materials to create bold and visually captivating fashion looks. - **Beauty and Hair:** Disruptive innovation opportunity: Push the boundaries of traditional hairstyling and makeup to create avant-garde looks that complement futuristic fashion designs. ## Related on Trend Hunter - [Monochrome Fashion Campaigns](https://www.trendhunter.com/trends/jiyongkim-fw25.md) - [Modern Minimalist Apparel Collections](https://www.trendhunter.com/trends/auteur-studios-latest-summer-edit.md) - [Archetypal Fashion Debuts](https://www.trendhunter.com/trends/la-famiglia-collection.md) - [Statement-Making Fall Collections](https://www.trendhunter.com/trends/auteur-studios-fall-2025.md) - [Intergenerational Fashion Series](https://www.trendhunter.com/trends/gapstudios-fw25.md) - [Futuristic Statement Fashion](https://www.trendhunter.com/trends/the-future-is-not-set.md) - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md) - [Reimagined Digital Fashion](https://www.trendhunter.com/trends/deep-23.md) - [AI Fashion Photoshoots](https://www.trendhunter.com/trends/glimsy-ai.md)