# Playful Finnish Photoshoots The Finland Gia Coppola Editorial Reveals Exuberant Scenes By Jordy E | Published 2015-05-14 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/gia-coppola References: [visualoptimism.blogspot](http://visualoptimism.blogspot.ca/2015/05/lindsey-by-gia-coppola-for-ssaw-spring.html) & [ssawmagazine](http://ssawmagazine.com/) The Finland Spring/Summer 2015 editorial produced by photographer Gia Coppola offers a markedly playful look at model Lindsey Wixson. In the selection of images, Wixson came across as natural and upbeat, offering up a mesmerizing sense of voyeurism for readers. Stylist Heathermary Jackson added to the exuberant tones present in this [Finnish photoshoot](https://www.trendhunter.com/trends/helsinki-airport-1). This came of Jackson's choice of [shiny bandeau tops](https://www.trendhunter.com/trends/contemporary-femininity), high rise trousers and sheer tights hanging loosely off the edge of a balcony. In one of the images, make up artist Fara Homidi broke cosmetic barriers with [bright face paint](https://www.trendhunter.com/trends/miley-cyrus-maison-margiela) applied in zig zag formations. The publication is clearly opting for a youthful approach to fashion this season that will no doubt resonate with its readership base. ## Trend Insights (Trend Hunter) - Score: 5.3/10 - Popularity: 85% | Activity: 66% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Key Themes Behind This Trend - **Youthful Finnish Fashion:** There is an opportunity for disruptive innovation in the fashion industry by appealing to a younger demographic with playful and exuberant designs. - **Natural and Upbeat Models:** Photographers and fashion houses can take advantage of the trend towards more natural and organic models with a positive demeanor. - **Breaking Cosmetic Barriers:** Cosmetic companies can develop products that push the boundaries of traditional makeup with bright colors and bold designs. ### Where This Applies - **Fashion:** Fashion designers and brands can use the playful and exuberant tone present in the Finland Spring/Summer 2015 editorial to inspire their own designs. - **Photography:** Photographers can experiment with capturing natural and upbeat images of models in unique and interesting settings. - **Cosmetics:** Makeup companies can tap into the trend towards bright and bold designs by creating products that push the limits of traditional makeup. ## Related on Trend Hunter - [Local Hotspot Fashion Shoots](https://www.trendhunter.com/trends/heartbeat-campaign.md) - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md) - [Print-Focused Swim Lines](https://www.trendhunter.com/trends/fioretta.md) - [Iconic Stylish Bag Campaigns](https://www.trendhunter.com/trends/fendis-summer-2025-campaign.md) - [Modern-Day Travel Campaigns](https://www.trendhunter.com/trends/modernday-travel.md) - [Body Paint Fashion Campaigns](https://www.trendhunter.com/trends/miley-cyrus-maison-margiela.md) - [Intergenerational Fashion Series](https://www.trendhunter.com/trends/gapstudios-fw25.md) - [Nostalgic Winter Intimates Campaigns](https://www.trendhunter.com/trends/skims-holiday-campaign.md) - [Gingham-Forward Apparel Edits](https://www.trendhunter.com/trends/maison-amorys-gingham-edit.md)