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# Ghoulish Pin-Ups
Justin Erickson's Dark and Tempting Beauties

By Christina Butty | Published 2009-07-27 | Art & Design
Source: Trend Hunter, https://www.trendhunter.com/trends/ghoulish-pin-ups-justin-ericksons
References: [justin-erickson](http://www.justin-erickson.com/info.html) & [rue-morgue](http://www.rue-morgue.com/)

These sexy macabre pin-ups are the brain child of Rue Morgue’s graphic designer Justin Erickson. For those unacquainted with Rue Morgue, it is a [horror magazine](https://www.trendhunter.com/trends/the-tales-of-the-weird) with a cult following.

Based out of Toronto, Justin Erickson’s art is based on vintage art, [famous monsters](https://www.trendhunter.com/trends/universal-monsters-collection) and this bizarre world of ours.

These ghoulish pin-ups are quite pretty but dark, definitely a deviation from the standard [pin up girls](https://www.trendhunter.com/trends/urban-decay-x-m3gan) that society is used to. However, they’re still tempting beauties at the same time.

## Trend Insights (Trend Hunter)

- Score: 6.8/10
- Popularity: 96% | Activity: 99% | Freshness: 8%
- Audience gender: 70% men, 30% women
- Primary generations: Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design)

## Key Themes

### Key Themes Behind This Trend

- **Sexy Macabre Pin-ups:** Disruptive innovation opportunity: Creating a new market for dark and provocative pin-up art that deviates from the traditional style.
- **Vintage Art Revival:** Disruptive innovation opportunity: Revitalizing the interest in vintage art by infusing it with a macabre twist.
- **Cult Following Magazines:** Disruptive innovation opportunity: Developing niche magazines with a cult following that cater to specific interests like horror and dark art.

### Where This Applies

- **Graphic Design:** Disruptive innovation opportunity: Utilizing macabre pin-up art in graphic design to create unique and eye-catching visuals.
- **Publishing:** Disruptive innovation opportunity: Publishing and promoting magazines and books that feature dark and unconventional art styles.
- **Art and Fashion:** Disruptive innovation opportunity: Collaborating with artists and designers to incorporate macabre pin-up art into clothing, accessories, and other art forms.

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