# Personalized Video Shopping Experiences GhostRetail Offers a Complete In-Store Experience Online By Laura McQuarrie | Published 2021-10-08 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/ghostretail References: [newswire](https://www.newswire.ca/news-releases/ghostretail-emerges-to-unveil-transformative-live-video-shopping-platform-with-top-retailers-on-board-820951564.html) & [ghostretail](https://www.ghostretail.com/) GhostRetail is introducing itself to the world as a first-of-its-kind live video shopping platform and it helps retailers augment their in-store and e-commerce sales channels. As GhostRetail describes, the "live video shopping platform that creates a complete in-store experience online, driving significant, scalable growth for enterprise retailers through a personalized, guided, and seamless [co-shopping experience](https://www.trendhunter.com/trends/outlandish)." The platform helps to make the [online shopping process](https://www.trendhunter.com/trends/appy-pie-endpoint) more seamless thanks to live, in-person sales consultations that not only enhance the product discovery process but also make it highly personalized. E-commerce experiences are becoming more personalized and more engaging as a result of the pandemic and changing consumer behaviors, since many consumers found themselves eager to shop increasingly online versus venturing in-store for purchases. ## Trend Insights (Trend Hunter) - Score: 6.5/10 - Popularity: 91% | Activity: 95% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Retail](https://www.trendhunter.com/retail) ## Key Themes ### Why This Trend Is Growing - **Personalized Video Shopping:** Personalized video shopping experiences are becoming increasingly popular in the e-commerce industry and present an opportunity for retailers to offer a more engaging and personalized experience to their customers. - **Live Co-shopping:** Live co-shopping experiences present an opportunity for retailers to offer a more social and interactive e-commerce experience to their customers. - **Augmented Sales Channels:** Augmented sales channels, such as GhostRetail's live video shopping platform, offer a way for retailers to bridge the gap between in-store and e-commerce sales and offer a more seamless shopping experience for their customers. ### Industries Being Reshaped - **E-commerce:** The rise of personalized video shopping experiences presents a disruption in the e-commerce industry, offering a new way for retailers to engage and convert customers. - **Retail:** Live video shopping platforms offer a new opportunity for traditional brick-and-mortar retailers to expand their sales channels to the online space and offer a more personalized and interactive shopping experience for their customers. - **Technology:** The development of live video shopping platforms and other innovative e-commerce technologies present a disruption in the technology industry, offering a new way for businesses to engage and convert customers online. ## Related on Trend Hunter - [Video Call Shopping Services](https://www.trendhunter.com/trends/specialist-over-video.md) - [Virtual Shopper Solutions](https://www.trendhunter.com/trends/firework.md) - [Immersive Video Shopping Experiences](https://www.trendhunter.com/trends/asos-live.md) - [Live Chat Shopping Features](https://www.trendhunter.com/trends/klarna-1.md) - [Personal E-Commerce Services](https://www.trendhunter.com/trends/klarna-virtual-shopping.md) - [AI-Powered Video Chats](https://www.trendhunter.com/trends/video-commerce.md) - [Co-Browsing Shopping Platforms](https://www.trendhunter.com/trends/co-browsing-shopping.md) - [Video-Based E-Commerce Features](https://www.trendhunter.com/trends/wayfair-on-air.md) - [AI Shoppable Video Generators](https://www.trendhunter.com/trends/cliphero.md)