# Ghostly Couture The Beautiful Liu Wen for Numero China By Kateryna Topol | Published 2010-09-07 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/ghostly-beautiful-couture-editorial References: [fashiongonerogue](http://fashiongonerogue.com/liu-wen-numero-china-september-2010-tiziano-magni/) Numero China Magazine is making its debut with a double cover September issue featuring the stunning Liu Wen. Styled by Joseph Carle and shot by Tiziano Magni, Liu Wen is a guiding seductress in the hottest couture by Versace, Dior and Jean Paul Gaultier. White on white with viciously black hair, Chinese superstar Liu Wen disappears into the background leaving a vaguely defined stunning impression of what her gown would look like in motion or set in a peaceful restraint. Even with the wind causing ruckus in her hair, Liu Wen manages to remain calm, mysterious and ghostly collected. ## Trend Insights (Trend Hunter) - Score: 3.8/10 - Popularity: 73% | Activity: 34% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media) ## Key Themes ### What's Driving This Trend - **Magazine Debut:** Opportunity for new fashion magazines to make a splash and attract attention with double cover issues. - **Ghostly Fashion:** Growing trend of using ghostly aesthetics in fashion shoots, creating an ethereal and captivating visual experience. - **Black and White Couture:** Increasing popularity of black and white couture designs, offering a timeless and elegant appeal. ### Who This Affects Most - **Fashion Publishing:** Opportunity for fashion publishing companies to tap into the market by launching new magazines with unique cover strategies. - **Fashion Photography:** Growth potential for fashion photographers specializing in capturing ghostly and ethereal concepts for couture shoots. - **Luxury Fashion:** Disruptive innovation opportunity for luxury fashion brands to experiment with black and white designs, appealing to a wide range of consumers. ## Related on Trend Hunter - [Lunar New Year Campaigns](https://www.trendhunter.com/trends/lunar-new-year-campaign1.md) - [Cross-Cultural Runway Shows](https://www.trendhunter.com/trends/chinese-golden-age-models.md) - [High-End Beauty Campaigns](https://www.trendhunter.com/trends/la-beaut-louis-vuitton-campaign.md) - [Elegant New Year-Inspired Fashion](https://www.trendhunter.com/trends/alexander-wang-2024.md) - [Culturally-Inspired Travel Campaigns](https://www.trendhunter.com/trends/new-travel-campaign.md) - [Monochrome Fashion Campaigns](https://www.trendhunter.com/trends/jiyongkim-fw25.md) - [New Year-Inspired Fashion Collections](https://www.trendhunter.com/trends/2025-lunar-new-year-campaign.md) - [Star-Studded Fashion Collections](https://www.trendhunter.com/trends/winter-2025-campaign.md) - [Dynamic NFT Magazines](https://www.trendhunter.com/trends/vogue-singapore-magazine.md)