# Brain-Fooling Food Trucks The GhostFood Truck Tricks People into Thinking They Are Real Food By Meghan Young | Published 2013-09-28 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/ghostfood-truck References: [psfk](http://www.psfk.com/2013/09/food-truck-dispenses-smells.html) & [steamworkphilly](http://steamworkphilly.com/projects.html) With all of the [food trucks taking over the streets](https://www.trendhunter.com/trends/cheez-wheelz-food-truck) of busy urban cities, it takes a lot for them to get any special attention; unless, that is, they have a unique gimmick like the GhostFood Truck. What is their shtick? It is selling the idea of eating food without actually selling any food. More of a social art experiment than a viable business, the GhostFood Truck "explores eating in a future of food scarcity and biodiversity loss caused by climate change," as written on the website. Created by Miriam Simun and Miriam Songster, the GhostFood Truck revolves around 3D-printed headset that attaches to people's face. This headset gives people the identical smell and feel of certain foods directly to their senses. ## Trend Insights (Trend Hunter) - Score: 5.5/10 - Popularity: 73% | Activity: 83% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Art-food Trucks:** Similar to the GhostFood Truck, art-inspired food trucks can enhance customer experience and create a unique selling point for food businesses. - **Sensory Technology:** Incorporating 3D-printed headsets or other sensory technology can revolutionize the dining experience and create innovative business opportunities for food companies. - **Food Sustainability:** As climate change and food scarcity become more prominent issues, food businesses can capitalize on consumers' desire for sustainable food choices by creating more environmentally-friendly products and marketing campaigns. ### Sectors Adopting This - **Food Truck Industry:** Incorporating art installations and sensory technology into the food truck experience could potentially revolutionize the industry and attract more customers. - **3D Printing Industry:** Developing new and innovative ways to incorporate 3D-printing technology into the dining experience could open up new markets for the 3D printing industry to explore. - **Sustainability Industry:** Creating more sustainable food options and marketing them to environmentally-conscious consumers could create new opportunities for businesses within the sustainability industry. ## Related on Trend Hunter - [Multisensorial Dining Concepts](https://www.trendhunter.com/trends/feeladelphia-by-philadelphia.md) - [Future-Facing Food Menus](https://www.trendhunter.com/trends/future-food-menu.md) - [Hyperrealistic Food Art Exhibitions](https://www.trendhunter.com/trends/looks-delicious.md) - [Food Truck Billboards](https://www.trendhunter.com/trends/food-truck-billboard.md) - [Frozen Snack Food Trucks](https://www.trendhunter.com/trends/better-than-ice-cream-truck.md) - [Ghost Kitchen Marketplaces](https://www.trendhunter.com/trends/lunchbox-virturant.md) - [Complimentary Soup Trucks](https://www.trendhunter.com/trends/good-humor-soup-truck.md) - [Pop-Up Plant-Based Food Stalls](https://www.trendhunter.com/trends/foodservice-concept.md) - [Sensory Recalibration Desserts](https://www.trendhunter.com/trends/opaque-ice-cream.md)