# Ghostly Movie Franchise Spirits The Ghostbusters Toasted Marshmallow Liqueur is Flavorful By Michael Hemsworth | Published 2019-06-26 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/ghostbusters-toasted-marshmallow-liqueur References: [thegreenhead](https://www.thegreenhead.com/2019/06/ghostbusters-toasted-marshmallow-liqueur.php) & [ghostbustersspirits](https://ghostbustersspirits.com) The Ghostbusters Toasted Marshmallow Liqueur has been created by the Silver Screen Bottling Company as a libation for avid fans of the movie franchise to enjoy in their choice of [cocktail](https://www.trendhunter.com/trends/the-perfectly-spicy-margarita). The spirit features a 40% ABV and is crafted with the flavor of [toasted marshmallows](https://www.trendhunter.com/trends/marshmallowflavored-coffee), which calls to mind the Stay Puft Marshmallow Man from the original film. The libation is perfect for incorporation into a premium drink recipe or even sipped on its own as a dessert. The Ghostbusters Toasted Marshmallow Liqueur addresses the increasing demand for [branded products](https://www.trendhunter.com/trends/captain-morgan-x-m3gan-20) as consumers seek to enjoy their favorite media in new ways. The liqueur has been announced but is not yet available with a launch expected sometime in the near future. ## Trend Insights (Trend Hunter) - Score: 5.1/10 - Popularity: 62% | Activity: 83% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Key Themes Behind This Trend - **Branded Liqueurs:** The Ghostbusters Toasted Marshmallow Liqueur is an example of how movie franchises can appeal to fans through unique drink creations. - **Nostalgia Marketing:** The Ghostbusters franchise, which has a devoted fanbase, benefits from nostalgia marketing to create excitement for new products. - **Premium Drinks:** The Ghostbusters Toasted Marshmallow Liqueur caters to the consumer demand for premium drinks made with unique and high-quality ingredients. ### Where This Applies - **Alcoholic Beverages:** The Ghostbusters Toasted Marshmallow Liqueur falls under the alcoholic beverages industry by catering to consumers looking to enjoy a unique cocktail experience. - **Entertainment:** The success of branded products like the Ghostbusters Toasted Marshmallow Liqueur highlights how entertainment franchises can extend their reach through merchandise and food and beverage collaborations. - **Food and Beverage:** The food and beverage industry can benefit from partnering with entertainment franchises to create unique products that attract fans and generate buzz. ## Related on Trend Hunter - [Horror Franchise Vodka Spirits](https://www.trendhunter.com/trends/ghost-face-vodka.md) - [Toasted Marshmallow Whiskeys](https://www.trendhunter.com/trends/shmallow-whiskey.md) - [Ghostly Adventure Refreshments](https://www.trendhunter.com/trends/icee-flavors.md) - [Nostalgic Camping-Inspired Whiskies](https://www.trendhunter.com/trends/smores-whiskey.md) - [Campfire Treat-Flavored Liqueurs](https://www.trendhunter.com/trends/baileys-smores.md) - [Seasonal Jack-O-Lantern Liqueurs](https://www.trendhunter.com/trends/pumpkin-potion-liqueur.md) - [Premium S'mores Whiskeys](https://www.trendhunter.com/trends/mash-mallow.md) - [Ghostly Cinematic Donut Ranges](https://www.trendhunter.com/trends/krispy-kreme-x-ghostbusters-collection.md) - [Ghost Show-Themed Coffees](https://www.trendhunter.com/trends/pop-culture-coffee.md)