# Work-Ditching Video Game Campaigns Call of Duty's "Ghost Your Boss" Invites Players to Skip Work By Ell Smith | Published 2023-11-07 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/ghost-your-boss References: [ghostyourboss.se](https://www.ghostyourboss.se/)  Call of Duty's "Ghost Your Boss" campaign has turned a gamer's dream into reality, offering Swedish fans the chance to skip work and immerse themselves in [Call of Duty: Modern Warfare III](https://www.trendhunter.com/trends/monster-energy-and-call-of-duty) on its launch day. In Sweden, workers can take a "karensdag" or sick leave day without jeopardizing their employment, but it usually means a day without pay. This innovative campaign is taking advantage of this policy by encouraging game enthusiasts to [call in "sick" to work](https://www.trendhunter.com/trends/fireball-sick-note-service) so they can play. If that wasn't already enough, the brand is addresses the money issue by providing gamers with the chance to receive a grant of up to 1400 SEK (about $125). Funny, innovative, and one-of-a-kind, the "Ghost Your Boss" campaign sets a precedent for other brands looking to create [meaningful connections with their customers](https://www.trendhunter.com/trends/skittles-obsessed). Image Credit: Call of Duty ## Trend Insights (Trend Hunter) - Score: 3.5/10 - Popularity: 33% | Activity: 52% | Freshness: 19% - Audience gender: 50% men, 50% women - Primary generations: Gen Z - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Interactive](https://www.trendhunter.com/interactive) ## Key Themes ### Key Themes Behind This Trend - **Virtual Sleuthing:** The 'Ghost Your Boss' campaign by Call of Duty taps into the trend of utilizing virtual experiences to create unique marketing strategies. - **Employee Empowerment:** The campaign highlights the trend of empowering employees to take a day off for personal reasons, such as participating in a beloved video game launch. - **Gamification of Work:** The campaign showcases the trend of incorporating gaming elements into real-life situations, like skipping work to play a highly anticipated video game. ### Where This Applies - **Video Game Industry:** The 'Ghost Your Boss' campaign presents an opportunity for the video game industry to explore new ways of engaging with their audience and promoting game releases. - **Marketing and Advertising:** The campaign opens up possibilities for the marketing and advertising industry to create unconventional and attention-grabbing campaigns that resonate with consumers. - **Employee Benefits and Human Resources:** The campaign sparks ideas for the employee benefits and human resources industry to rethink policies and incentives that support work-life balance and personal passions. ## Related on Trend Hunter - [Cinematic Video Game Spots](https://www.trendhunter.com/trends/droga5s-wake-up.md) - [Snacking Gamer Campaigns](https://www.trendhunter.com/trends/heinz-hidden-spots.md) - [Gamer-Centric Fast Food Campaigns](https://www.trendhunter.com/trends/burger-to-king.md) - [Gaming Taquito Collaborations](https://www.trendhunter.com/trends/feeding-gamers.md) - [Promotional Influencer Videos](https://www.trendhunter.com/trends/activision-1.md) - [Workday Break-Focused Campaigns](https://www.trendhunter.com/trends/teams-meeting.md) - [Pizza Brand Game Promotions](https://www.trendhunter.com/trends/little-caesars-call-of-duty.md) - [Connected Gamer Campaigns](https://www.trendhunter.com/trends/just-another-night-out.md) - [Bloody Promotional Game Campaigns](https://www.trendhunter.com/trends/blood-for-a-pc.md)