# Inaugural Supplement Brand Snacks The GHOST Protein Bars Were Created with General Mills By Michael Hemsworth | Published 2025-10-02 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/ghost-protein-bars References: [snackandbakery](https://www.snackandbakery.com/articles/114500-ghost-introduces-protein-bars) & [ghostlifestyle](https://www.ghostlifestyle.com)  The [GHOST](https://www.trendhunter.com/trends/ghost-whey-protein) Protein Bars range has been developed by the supplement brand in partnership with [General Mills](https://www.trendhunter.com/trends/ghost-pb-protein-cereal) as its first-ever protein bars that are crafted with taste and nutrition in focus. The protein bar range has three flavors including Chocolate Peanut Butter, Chocolate Caramel and Choco Chip Cookie Dough, which each have 20-grams of protein with two-grams of sugar per serving. The bars have between 250 and 270-calories, and are split into two sticks inside each pack to make them easy to snack on and also give them a [candy car-like feel](https://www.trendhunter.com/trends/snck-protein-bar). Co-Founder and CEO Dan Lourenco commented on the GHOST Protein Bars range saying, "Protein bars should be fun and even a little indulgent. Our two-stick format is a fresh spin for the U.S. market, and that social, shareable twist feels authentically Ghost. Sometimes the coolest innovations are inches, not miles, and pairing that upgraded experience with legit macros and nostalgic candy-inspired flavor makes it a winner." Image Credit: GHOST ## Trend Insights (Trend Hunter) - Score: 4.2/10 - Popularity: 36% | Activity: 40% | Freshness: 51% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Partnership-driven Product Development:** Collaborations between supplement brands and established food companies like General Mills can lead to innovative products that combine nutritional needs with popular taste profiles. - **Candy-inspired Functional Snacks:** Creating functional snacks with flavors reminiscent of popular candy can elevate consumer appeal by making healthy options feel indulgent and nostalgic. - **Socially-shareable Formats:** Innovative product formats like the two-stick design offer consumers novel ways to enjoy snacks, encouraging social interactions and shared experiences. ### Sectors Adopting This - **Nutritional Supplements:** The integration of indulgent flavors with high protein content points to a new frontier for the nutritional supplements industry focused on taste without compromising dietary goals. - **Confectionery:** Confectionery brands have the opportunity to explore crossover products by infusing health-focused ingredients into traditionally indulgent offerings. - **Packaged Snacks:** Packaged snack companies can innovate by offering unique serving formats, like the split-stick design, to cater to more dynamic consumption experiences. ## Related on Trend Hunter - [Peanut Butter Protein Cereals](https://www.trendhunter.com/trends/ghost-pb-protein-cereal.md) - [Branded Cereal Milk Supplements](https://www.trendhunter.com/trends/ghost-whey-protein.md) - [Colorful High-Protein Marshmallow Cereals](https://www.trendhunter.com/trends/ghost-protein-cereal-x-lucky-charms.md) - [Minty Cookie Protein Powders](https://www.trendhunter.com/trends/ghost-whey-x-oreo-mint.md) - [Collaboration Protein-Packed Cereals](https://www.trendhunter.com/trends/ghost-protein-cereal-x-cinnamon-toast-crunch.md) - [Celebratory Cookie Protein Powders](https://www.trendhunter.com/trends/ghost-whey-x-oreo-birthday-cake.md) - [Cinnamon Bun Protein Powders](https://www.trendhunter.com/trends/ghost-whey-protein-powder.md) - [Collaboration Cookie-Flavored Protein Bars](https://www.trendhunter.com/trends/think-minis-protein-snack-bars.md) - [Sandwich Cookie Protein Bars](https://www.trendhunter.com/trends/oreo-protein-bar.md)