# Spicy Breakfast Spreads Ghost Pepper Jelly Will Instantly Wake You Up in the Morning By Nicole Ballantyne-Choo | Published 2013-11-13 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/ghost-pepper-jelly References: [foodbeast](http://foodbeast.com/2013/11/12/ghost-pepper-je/) & [thinkgeek](http://www.thinkgeek.com/product/15ba/?cpg=cj&ref=&CJURL=&CJID=2617611) For people who take a long time to wake up every morning, spreading ghost pepper jelly on your toast will make you alert in an instant. Ghost peppers are known to be the hottest peppers in the world, so this jam is not for the faint of heart. On the Scoville scale, which is the unit used to measure the spiciness of chili peppers, ghost peppers have a rating of over 1 million! If you thought jalapeños were hot, they only rank at 3,000. Using this spread on your entire piece of toast could be seen as a death wish, so you better have a tall glass of milk next to you or your mouth will be on fire for the rest of the day! If you love pranks, disguising the ghost pepper jelly as regular jam and giving your friends a spoonful will make you the ultimate prankster. ## Trend Insights (Trend Hunter) - Score: 3.9/10 - Popularity: 43% | Activity: 65% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Spicy Breakfast Trends:** Opportunity for spicy breakfast products to add excitement and wake customers up with unique flavors. - **Extreme Spiciness:** Growing interest in extremely spicy foods, creating potential for ghost pepper-based products to provide a daring culinary experience. - **Playful Food Pranks:** Increasing popularity of food pranks, leading to opportunities to create unique and unexpected flavors for humorous purposes. ### Where This Applies - **Food and Beverage:** The food and beverage industry can explore innovations in spicy breakfast spreads to cater to adventurous taste buds and spice-loving customers. - **Condiments:** Opportunities in the condiment industry to develop daring and fiery spreads, adding excitement to breakfast and snacking experiences. - **Gift and Gourmet:** The gift and gourmet industry can offer ghost pepper jelly as a unique and daring flavor option, appealing to spice enthusiasts and pranksters alike. ## Related on Trend Hunter - [Fiery Peanut Butters](https://www.trendhunter.com/trends/flavourmingle-spicy-peanut-butter.md) - [World’s Hottest Cream Cheeses](https://www.trendhunter.com/trends/worlds-hottest-cream-cheese.md) - [Spicy Pancake Mixes](https://www.trendhunter.com/trends/hot-pancake-and-waffle-mix.md) - [Extra-Spicy Hot Pepper Grinders](https://www.trendhunter.com/trends/extreme-hot-pepper-grinder-set.md) - [Fiery Ghost Pepper Burritos](https://www.trendhunter.com/trends/ghost-burrito.md) - [Adults-Only Ultra-Spicy Meals](https://www.trendhunter.com/trends/pepper-x-meals.md) - [Ghost Pepper Wing Sauces](https://www.trendhunter.com/trends/ghost-pepper-hot-sauce.md) - [Incredibly Spicy Chocolate Bars](https://www.trendhunter.com/trends/worlds-hottest-chocolate-bar.md) - [Spiced QSR Sandwich Breads](https://www.trendhunter.com/trends/ghost-pepper-bread.md)