# Supernatural Market Films Ghost Market is Pixar's Supernatural Animated Feature By Amy Duong | Published 2026-08-16 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/ghost-market References: [youtube](https://www.youtube.com/shorts/4PRdb3-0AyA)  The Ghost Market film follows Kyle, a teenager from Chicago who discovers a hidden [plate-lunch restaurant](https://www.trendhunter.com/trends/freakier-flavors-menu) on Oʻahu's North Shore that serves spirits waiting to move on. Announced at D23 2026, the [original animated feature](https://www.trendhunter.com/trends/sneaks-movie) is scheduled for a theatrical release in spring 2028. The story centers on ʻOno Market, a supernatural eatery that remains concealed from the living until Kyle accidentally enters after searching for food during a family vacation. [Pixar](https://www.trendhunter.com/trends/kith-x-pixar-holiday-2025) describes the project as its first feature built specifically around ghosts, separating its setting from the afterlife worlds explored in earlier films. Trevor Jimenez directs alongside Jesse Andrews, with Becky Neiman-Cobb producing the feature. The project was previously reported as Ono Ghost Market, a Disney+ series before being redeveloped as a theatrical film under its current title. Pete Docter introduced the first footage during Disney's D23 presentation. Image Credit: Pixar ## Trend Insights (Trend Hunter) - Score: 6.7/10 - Popularity: 48% | Activity: 62% | Freshness: 91% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) ## Key Themes ### Why This Trend Is Growing - **Supernatural Dining Worlds:** Hidden eateries for spirits blend food culture with fantasy storytelling, creating room for immersive franchises built around emotionally resonant hospitality settings. - **Culturally Rooted Animation:** Place-specific stories anchored in local customs and landscapes can differentiate family entertainment through authentic worldbuilding and broader global appeal. - **Series-to-film Redevelopment:** Streaming concepts reworked as theatrical releases reflect shifting content strategies where premium animation IP gains value through event-based cinema launches. ### Industries Being Reshaped - **Animated Entertainment:** Original supernatural premises expand studio portfolios beyond sequels, supporting fresh character ecosystems with merchandising and cross-platform potential. - **Theatrical Film:** Event-oriented family releases offer cinemas distinctive draws as studios position high-concept animation for shared, large-format audience experiences. - **Tourism and Hospitality:** Fictional food destinations tied to real locations can influence experiential travel interest, themed dining concepts, and culturally inspired destination marketing. ## Related on Trend Hunter - [Renewing Hand Creams](https://www.trendhunter.com/trends/advanced-better-aging-hand-renewal-cream.md) - [Comprehensive Retail App Experiences](https://www.trendhunter.com/trends/retailmenot-rewards.md) - [Display-Integrated CPU Coolers](https://www.trendhunter.com/trends/Display-integrated-CPU-coolers.md) - [Reclaimed Scaffolding Pavilions](https://www.trendhunter.com/trends/the-reclaimed-pavilion.md) - [Cooking-Inspired Cosmetic Events](https://www.trendhunter.com/trends/fresh-kitchen-live.md) - [Pheromone-Infused Cat Litters](https://www.trendhunter.com/trends/lady-n-pheromone-tofu-cat-litter.md) - [Grandmother QSR Competitions](https://www.trendhunter.com/trends/hardees-show-us-your-meemaws.md) - [Healthy Snacking Partnerships](https://www.trendhunter.com/trends/wonderful-halos-and-blippi.md) - [Solutions-Based Trade Shows](https://www.trendhunter.com/trends/Solutions-based-trade-shows.md)