# Skull-Imprinted Highlighters Makeup Revolution's 'Ghost Lights Highlighter' Offers a Frosty Glow By Riley von Niessen | Published 2017-09-26 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/ghost-lights-highlighter References: [popsugar](https://www.popsugar.com/beauty/Makeup-Revolution-Skull-Highlighter-44061834) & [global.ulta](http://global.ulta.com/ghost-lights-highlighter?productId=xlsImpprod16971063&sku=2516498&irgwc=1&AID=313779&PID=57486&CID=af_313779_57486) Consumers who are looking for a subtle highlighter that can be built up to a full blown glow are likely to appreciate the 'Ghost Lights Highlighter' from Makeup Revolution, which has an eerie-looking skull imprinted onto the [pressed powder formula](https://www.trendhunter.com/trends/halo-glow-powder-filter). The shimmery highlight is a versatile hue of pearl white, which can be used lightly to add a slight sparkle to the area's of one's face that they're looking to accent, or be used heavily to make those areas the focus of a look. In addition, the [spooky embellishments](https://www.trendhunter.com/trends/nyx-cosmetics-x-wednesday) on the palette make it the ideal Halloween purchase, especially because it can add some depth to pale costume makeup as well. The Ghost Lights Highlighter costs just $6 USD, and is available from retailers like [Ulta](https://www.trendhunter.com/trends/glow-potion-collection). ## Trend Insights (Trend Hunter) - Score: 4.0/10 - Popularity: 56% | Activity: 57% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What's Driving This Trend - **Spooky Cosmetics:** Creating cosmetics with spookier themes or designs can be seen as a disruptive innovation opportunity, particularly as Halloween approaches. - **Versatile Makeup:** Developing makeup that can be used in a variety of ways, such as this highlighter that can be built up for a full glow or used lightly for a subtle sparkle, presents opportunities for disruptive innovation in the beauty industry. - **Budget Cosmetics:** The popularity of budget-friendly products like the Ghost Lights Highlighter indicates an opportunity for disruption in the affordable beauty sector. ### Who This Affects Most - **Beauty:** There is potential for disruptive innovation in the beauty industry, particularly in the development of spookier or more versatile cosmetics. - **Retail:** The success of affordable makeup products like the Ghost Lights Highlighter presents opportunities for disruptive innovation in the retail industry. - **Holiday Retail:** As the Ghost Lights Highlighter is marketed as an ideal purchase for Halloween, there is potential for disruptive innovation in the holiday retail sector, particularly with seasonal cosmetics and decorations. ## Related on Trend Hunter - [Vibrant Pride Month Makeup](https://www.trendhunter.com/trends/beam-bright-rainbow-highlighter.md) - [High-End Highlighter Collections](https://www.trendhunter.com/trends/gucci-glow-highlighter.md) - [Limited-Edition Spooky Makeup Collections](https://www.trendhunter.com/trends/annabelle-cosmetics.md) - [Illuminating Multipurpose Makeup](https://www.trendhunter.com/trends/makeup-revolution-products.md) - [Glow-Boosting Skin Tints](https://www.trendhunter.com/trends/bright-light-face-glow.md) - [Shimmery Waterproof Highlighters](https://www.trendhunter.com/trends/face-bond-range.md) - [Sculptural Beauty Palettes](https://www.trendhunter.com/trends/contour-and-highlight-palettes.md) - [Protective Liquid Highlighters](https://www.trendhunter.com/trends/glow-protect-spf-50-liquid-highlighter.md) - [Gilded Glowing Highlighters](https://www.trendhunter.com/trends/colorful-powder-luminizer.md)