# Glow-in-the-Dark Organic Soaps Lush Cosmetics Debuts the New Ghost In The Dark Soap By Grace Mahas | Published 2019-10-07 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/ghost-in-the-dark References: [lushusa](https://www.lushusa.com/shower/bar-soap/ghost-in-the-dark/08396.html) & [instagram](https://www.instagram.com/lushcosmetics/?hl=en/) Get into the spirit of Halloween this October with [Lush Cosmetics](https://www.trendhunter.com/trends/color-changing-shower-gel) new line of [paranormal skincare products](https://www.trendhunter.com/trends/glow-potion-collection) including its new 'Ghost In The Dark' soap. This "phantasmic foamer" boasts an unusual quality -- its ability to glow in the dark, ensuring you can always find it. The Ghost In The Dark soap features a number of organic ingredients to give users a luminous glow including Fair Trade Organic Cocoa Butter, Extra Virgin Coconut Oil, and Lemongrass Oil -- to name a few. Combined, these ingredients will leave consumers feeling clean and refreshed without over-drying their skin. To use the [ghost-themed soap product](https://www.trendhunter.com/trends/beetlejuice-beetlejuice-x-lush), simply wet the bar, lather and apply the suds to the desired areas and rinse away. ## Trend Insights (Trend Hunter) - Score: 4.5/10 - Popularity: 60% | Activity: 65% | Freshness: 9% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Why This Trend Is Growing - **Glow-in-the-dark Skincare:** Opportunity for innovation in creating more skincare products that glow in the dark, catering to consumers who enjoy unique and playful experiences. - **Organic Ingredients:** Opportunity to develop new organic skincare products with ingredients like Fair Trade Organic Cocoa Butter and Extra Virgin Coconut Oil that provide nourishing benefits for the skin. - **Phantom-themed Products:** Opportunity to create a range of skincare products with ghost or paranormal themes, appealing to consumers who are interested in novel and whimsical beauty experiences. ### Industries Being Reshaped - **Skincare:** Disruptive innovation potential in the skincare industry by offering glow-in-the-dark skincare products that appeal to a younger, trend-conscious demographic. - **Organic Beauty:** Potential for disruption in the organic beauty industry by developing innovative skincare products that utilize organic ingredients known for their nourishing properties. - **Novelty Beauty:** Opportunity for disruptive innovation in the novelty beauty market by creating skincare products inspired by paranormal themes that offer a unique and fun twist to everyday routines. ## Related on Trend Hunter - [Halloween-Themed Self-Care Collections](https://www.trendhunter.com/trends/lushs-2025-halloween-collection.md) - [Blood-Red Shower Gels](https://www.trendhunter.com/trends/scan-me-for-scares.md) - [Mashup Halloween Bath Products](https://www.trendhunter.com/trends/monster-mashup.md) - [Halloween-Themed Care Sets](https://www.trendhunter.com/trends/bewitched-gift-set.md) - [Gruesome Horror Film Soaps](https://www.trendhunter.com/trends/blood-bubbles-soap.md) - [Whimsical Artist-Inspired Soap Collections](https://www.trendhunter.com/trends/soap-art.md) - [Monstrous Shower Jellies](https://www.trendhunter.com/trends/lush-shower-jellies.md) - [Ghostly Vegan Chocolates](https://www.trendhunter.com/trends/white-chocolate-ghost.md) - [Halloween-Enthused Body Care Lines](https://www.trendhunter.com/trends/glow-potion-collection.md)