# ABV-Varying Seltzer Lines Beavertown Brewery Launches Ghost Hard Seltzer Range By Niko Pajkovic | Published 2021-12-01 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/ghost-hard-seltzer References: [thedrinksbusiness](https://www.thedrinksbusiness.com/2021/12/beavertown-launches-range-of-hard-seltzers/) & [beavertownbrewery](https://beavertownbrewery.co.uk/pages/ghost)  Craft beer maker [Beavertown Brewery](https://www.trendhunter.com/trends/frozen-neck) has announced the launch of [Ghost](https://www.trendhunter.com/trends/adnams-double-ghost-ipa) [hard seltzers](https://www.trendhunter.com/trends/white-claw-gin-smash), the brand's first foray outside the beer category. The new lineup will consist of eight fruity flavors with ABVs ranging from 2.5 to 8.0%. The new line is being positioned by the company as its natural, vegan. and gluten-free beverage option that boasts a clean label and low-calorie count. With zero grams of sugar, cans of Ghost start at as little as 46 calories per 330ml serving. As a result, they should appeal to those on diet or looking for a clean drinking option. Flavors such as Raspberry, Lemon, Tropical, and Peach are all offered at varying alcohol percentages -- a unique feature that is key to the line's appeal. “With four different ABVs, Ghost is perfect for any occasion, whether sipping on a school night or before a big night out. Looking for something to accompany you on an afternoon walk in the park? It’s the 2.5%-ABV​ can. A catch-up after work calls for the 4%​ ABV option, whilst a big weekend get-together needs the 5.5%​-ABV seltzer," said a spokesperson from the company in a recent press statement. Image Credit: Beavertown Brewery ## Trend Insights (Trend Hunter) - Score: 3.7/10 - Popularity: 48% | Activity: 51% | Freshness: 11% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What's Driving This Trend - **Abv-varying Seltzer Lines:** Crafting seltzer with varying alcohol percentages opens up a new market segment for alcoholic beverages. - **Low-calorie Alcoholic Beverages:** Offering low-calorie, clean label alcoholic beverages creates opportunities to reach diet-conscious consumers. - **Diversification Beyond Beer:** Expanding product lines beyond the traditional category creates opportunities to enter into new markets. ### Who This Affects Most - **Alcoholic Beverages:** Offering a new type of alcoholic beverage with varying alcohol percentages can disrupt the traditional alcoholic beverages market. - **Health and Wellness:** A low-calorie and clean label alcoholic beverage can disrupt the health and wellness industry and appeal to consumers looking for healthier drinking options. - **Food and Beverage:** Expanding product lines beyond the traditional category opens up opportunities for growth and disruption within the food and beverage industry. ## Related on Trend Hunter - [High-ABV Sparkling Waters](https://www.trendhunter.com/trends/riki-spirits.md) - [Fruity Low-ABV Beverages](https://www.trendhunter.com/trends/the-boston-beer-company-1.md) - [Eccentric Craft Seltzer Collections](https://www.trendhunter.com/trends/flying-monkeys-seltzers.md) - [Non-Alcoholic Fruit Seltzers](https://www.trendhunter.com/trends/the-boston-beer-company.md) - [Better-For-You Hard Sodas](https://www.trendhunter.com/trends/owls-brew-spiked-pop.md) - [Uncarbonated Hard Teas](https://www.trendhunter.com/trends/uncarbonated-hard-teas.md) - [High-ABV Hard Teas](https://www.trendhunter.com/trends/hard-tea-in-a-can.md) - [High-ABV Citrus Seltzers](https://www.trendhunter.com/trends/lemon-lime-seltzer.md) - [High-ABV Citrus Beverages](https://www.trendhunter.com/trends/simply-spiked-bold.md)