# Carbon Neutral Running Shoes The Ghost 14 From Brooks Running Provides Soft, Smooth Rides By Grace Mahas | Published 2022-04-13 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/ghost-14 References: [brooksrunning](https://www.brooksrunning.com/en_us/ghost-14-womens-cushioned-road-running-shoe/120356.html) As the weather gets warmer, many are looking to run outdoors and the Ghost 14 women's [road running shoe](https://www.trendhunter.com/trends/supernatural-runner) from [Brooks Running](https://www.trendhunter.com/trends/brooks-partners-with-jeff-staple) offers an incredibly smooth ride "from start to finish." The updated women’s running shoe takes advantage of the brand's advanced cushioning technology to provide soft cushioning, smooth transitions, and an improved fit. In addition, the Ghost 14 is the brand's first carbon neutral show. Notably, most upper materials are made with a minimum of 30% recycled content. Moreover, Brooks Running reduced manufacturing waste to reduce carbon emissions by 1,908,447 kg CO2eq. Lastly, the company also purchased carbon offsets, which, combined with the recycled material construction and reduced waste, ensures the sneaker is carbon neutral. Image Credit: Brooks Running ## Trend Insights (Trend Hunter) - Score: 3.2/10 - Popularity: 42% | Activity: 44% | Freshness: 11% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### What Makes This Trend Stand Out - **Carbon Neutral Apparel:** Opportunities for the fashion industry to produce sustainable clothing and accessories with carbon neutral manufacturing and materials. - **Sustainable Footwear:** Innovation possibilities for footwear brands to create eco-friendly products using recycled materials and carbon neutral manufacturing processes. - **Circular Economy:** Trends towards creating a circular economy that minimizes waste and moves towards more sustainable production and consumption patterns. ### Sectors Adopting This - **Footwear Manufacturing:** Opportunities for footwear companies to adopt more sustainable manufacturing processes and materials, including recycled content and carbon offsets. - **Fashion Apparel:** Potential for clothing brands to create more eco-friendly products incorporating recycled materials and carbon offset programs to offset carbon emissions during manufacturing processes. - **Environmental Sustainability:** Growing demand for sustainable and eco-friendly products and practices in various industries, including fashion and footwear, driving innovation towards environmental sustainability. ## Related on Trend Hunter - [Crossover Training Trail Sneakers](https://www.trendhunter.com/trends/brooks-ghost-trail.md) - [Net Zero Carbon Shoes](https://www.trendhunter.com/trends/allbirds-m00nshot-zero.md) - [NYC-Inspired Dynamic Running Shoes](https://www.trendhunter.com/trends/ghost-16.md) - [Nitrogen-Infused Running Shoes](https://www.trendhunter.com/trends/brooks-glycerin-flex.md) - [Sustainable Single-Piece Sneakers](https://www.trendhunter.com/trends/on-cloudboom-strike-ls.md) - [Sustainable Running Shoe Designs](https://www.trendhunter.com/trends/supernatural-runner.md) - [Progressive Timeless Running Shoes](https://www.trendhunter.com/trends/fresh-foam-x-1080v14.md) - [Bright Collaborative Running Sneakers](https://www.trendhunter.com/trends/cascadia-18.md) - [Ultra-Cushioned Performance Sneakers](https://www.trendhunter.com/trends/cloudeclipse.md)