# Reusable Aperitif Bottles Ghia's Bottle Helps Customers Creatively Repurpose Empty Packaging By Laura McQuarrie | Published 2023-04-13 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/ghia References: [thedieline](https://thedieline.com/blog/2023/4/12/ghia-elevates-the-non-alcoholic-market-yet-again-with-introduction-of-its-20-aperitif) & [drinkghia](https://drinkghia.com/products/ghia)  Three years after its debut in 2020, [Ghia](https://www.trendhunter.com/trends/nonalcoholic-aperitif1) is introducing a new and improved version of its non-alcoholic aperitif, complete with a bespoke bottle design. Part of the reason for this new design was to support the ways customers are already repurposing the bottle. "We have always wanted our bottle to have a life after Ghia and have seen creative uses for our bottles, says founder Melanie Masarin, "Customers use them as flower vases, water bottles, olive oil bottles, or even to make homemade vanilla extract." As a result of people looking for healthier drink options, the non-alcoholic market is booming. In particular, the demand for [non-alcoholic aperitifs](https://www.trendhunter.com/trends/single-serve-aperitifs) has been on the rise as consumers seek flavorful and sophisticated drinks that can be enjoyed without the negative effects of alcohol. ## Trend Insights (Trend Hunter) - Score: 4.6/10 - Popularity: 58% | Activity: 66% | Freshness: 15% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Key Themes Behind This Trend - **Sustainable Packaging:** There is an opportunity for businesses to create reusable packaging that can be repurposed beyond its initial use. - **Alternative Beverages:** There is a growing market for non-alcoholic beverages that are flavorful and sophisticated. - **Creative Repurposing:** Consumers are looking for ways to creatively repurpose products, giving businesses the opportunity to design packaging with a second life in mind. ### Where This Applies - **Packaging:** The packaging industry has the opportunity to create reusable solutions that go beyond traditional single-use packaging. - **Beverage:** The non-alcoholic beverage industry is growing as consumers look for healthier and sophisticated drink options. - **DIY & Craft:** Craft-focused and DIY industries can create products that cater to the creative consumer who is looking for ways to repurpose products in unique ways. ## Related on Trend Hunter - [Non-Alcoholic Aperitif Kits](https://www.trendhunter.com/trends/nonalcoholic-aperitif1.md) - [Personalized Non-Alcoholic Beverages](https://www.trendhunter.com/trends/le-fizz-by-ghia.md) - [Berry-Forward Non-Alcoholic Aperitifs](https://www.trendhunter.com/trends/ghia-berry.md) - [Non-Alcoholic Botanical Spritzes](https://www.trendhunter.com/trends/sparkling-botanical-aperitivo.md) - [Approachable Non-Alcoholic Aperitifs](https://www.trendhunter.com/trends/le-spritz-blood-orange.md) - [Revamped Non-Alcoholic Packaging](https://www.trendhunter.com/trends/three-spirit-1.md) - [Non-Alcoholic Aperitivo Rebrands](https://www.trendhunter.com/trends/wilderton-aperitivo.md) - [Alcohol-Free Negronis](https://www.trendhunter.com/trends/bottega-spa.md) - [Celebratory Non-Alcoholic Beverages](https://www.trendhunter.com/trends/le-fizz.md)