# Mushroom-Infused Hazelnut Spreads Ghia x Alice Mushrooms Collaborated on a Valentine's Day Treat By Laura McQuarrie | Published 2025-02-04 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/ghia-x-alice-mushrooms References: [thedieline](https://thedieline.com/ghia-and-alice-mushrooms-collab-for-a-valentines-day-filled-with-happy-endings/) & [drinkghia](https://drinkghia.com/products/ghianduja-happy-ending)  Happy Ending by [Ghia x Alice Mushrooms](https://www.trendhunter.com/trends/le-spritz-blood-orange) infuses a signature hazelnut spread with nine botanical ingredients, offering a delicious way for fans of nutty, chocolate spreads to treat themselves or a loved one with an opportunity to indulge this Valentine's Day. Touted as a product for "a deliciously mischievous ritual that builds with every bite," Happy Ending by Ghia x Alice Mushrooms enhances a delicious base of hazelnuts, organic sugar, almonds, cocoa, and organic quinoa crispies with organic cordyceps extract, ashwagandha, damiana and maca, plus cayenne pepper and Ceylon cinnamon for a spicy-sweet kick. This flavor-packed, texture-rich [cocoa-hazelnut spread](https://www.trendhunter.com/trends/hazelnut-cocoa-spread) is sold in packs of two since it's a product better shared and savored by many—and 100% of profits are donated to families impacted by the Los Angeles wildfires. ## Trend Insights (Trend Hunter) - Score: 3.7/10 - Popularity: 35% | Activity: 42% | Freshness: 35% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Functional Food Innovations:** The integration of botanical ingredients like cordyceps and ashwagandha into everyday foods presents a unique opportunity to merge taste with health benefits. - **Conscious Consumerism:** With 100% of profits from the product being donated, there's a growing movement towards products that support social and environmental causes, appealing to ethically-minded consumers. - **Experiential Flavor Combinations:** Combining traditional ingredients like cocoa and hazelnuts with unexpected spices and botanicals offers an innovative sensory experience that can appeal to adventurous eaters. ### Who This Affects Most - **Health and Wellness:** The inclusion of adaptogens in food products marks a burgeoning field where nutrition and mental well-being converge, capturing the interest of health-conscious individuals. - **Gourmet Food and Confectionery:** Mushroom-infused chocolate spreads represent a creative blend of gourmet confectionery, providing novel offerings for both casual enthusiasts and culinary aficionados. - **Social Enterprise:** Products that prioritize charitable contributions are fostering new business models that integrate profitability with philanthropy, resonating with socially responsible brands. ## Related on Trend Hunter - [Unique Arousal-Inducing Chocolates](https://www.trendhunter.com/trends/alice-mushrooms.md) - [THC-Infused Chocolate Hazelnut Spreads](https://www.trendhunter.com/trends/thcinfused-chocolate-hazelnut-spread.md) - [Multi-Benefit Mushroom Chocolates](https://www.trendhunter.com/trends/mushroom-chocolates.md) - [Social Elevation Chocolates](https://www.trendhunter.com/trends/alice-mushrooms-party-trick.md) - [Functional Mushroom-Infused Chocolates](https://www.trendhunter.com/trends/chocolate-truffle-bars.md) - [Spoonable Adaptogenic Beauty Chocolates](https://www.trendhunter.com/trends/syren-spreads.md) - [Post-Apocalyptic Mushroom Chocolates](https://www.trendhunter.com/trends/the-last-of-us-x-alice-mushroom.md) - [Adaptogenic Nut Butters](https://www.trendhunter.com/trends/adaptogenic-nut-butter.md) - [Mushroom-Powered Hot Chocolate Mixes](https://www.trendhunter.com/trends/renude-reishi-cacao.md)