# Berry-Forward Non-Alcoholic Aperitifs The Ghia Berry Non-Alcoholic Apéritif Has No Added Sugars By Michael Hemsworth | Published 2023-11-30 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/ghia-berry References: [foodbev](https://www.foodbev.com/news/ghia-adds-new-flavour-to-non-alcoholic-aperitif-portfolio/) & [drinkghia](https://drinkghia.com)  The [Ghia](https://www.trendhunter.com/trends/nonalcoholic-aperitif1) Berry non-alcoholic apéritif is the newest addition to the brand's portfolio that's crafted with premium ingredients to provide discerning consumers with the perfect option to try out this fall or winter. The product is crafted with a blend of thoughtfully selected ingredients including real extracts, juices and botanicals, and has no added sugars or artificial flavors. This includes strawberry juice, fermented jasmine green tea and [black currant juice](https://www.trendhunter.com/trends/blackberry-sangria) to deliver a sweet profile that's also perfectly dry. Founder Melanie Masarin spoke on the new Ghia Berry non-alcoholic apéritif saying, "We are beyond excited to introduce our Berry apéritif, a much-anticipated follow-up to our hero bottle. Our focus has always been on creating moments, big and small, with excellent products. For Berry, we envisioned a tannic mouthfeel that transforms depending on how you choose to enjoy it. Enjoy it with your favorite pasta, or on the rocks as a sweet nightcap.” ## Trend Insights (Trend Hunter) - Score: 2.3/10 - Popularity: 24% | Activity: 25% | Freshness: 19% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Key Themes Behind This Trend - **Premium Berry Non-alcoholic Aperitifs:** The Ghia Berry non-alcoholic apéritif uses real extracts, juices, and botanicals to create a tannic mouthfeel and a sweet yet dry taste profile. - **Sugar-free Non-alcoholic Aperitifs:** The Ghia Berry non-alcoholic apéritif is crafted without any added sugars or artificial flavors, satisfying the discerning consumer's desire for healthier options. - **Crafted Non-alcoholic Beverage Options:** The Ghia Berry non-alcoholic apéritif demonstrates a trend towards expertly crafted non-alcoholic beverages that can be enjoyed in various settings and occasions. ### Where This Applies - **Beverage Manufacturing:** The premium berry non-alcoholic apéritif trend presents an opportunity for beverage manufacturers to develop new and innovative alcohol-free options to cater to health-conscious consumers. - **Hospitality and Entertainment:** Sugar-free non-alcoholic aperitifs like Ghia Berry provide an opportunity for restaurants, bars, and event venues to offer sophisticated and flavorful alternatives for non-drinkers. - **Health and Wellness:** The rise of crafted non-alcoholic options, such as Ghia Berry, aligns with the growing trend of health-conscious consumers seeking flavorful, sugar-free alternatives to traditional alcoholic beverages. ## Related on Trend Hunter - [Non-Alcoholic Aperitif Kits](https://www.trendhunter.com/trends/nonalcoholic-aperitif1.md) - [Approachable Non-Alcoholic Aperitifs](https://www.trendhunter.com/trends/le-spritz-blood-orange.md) - [Celebratory Non-Alcoholic Beverages](https://www.trendhunter.com/trends/le-fizz.md) - [Reusable Aperitif Bottles](https://www.trendhunter.com/trends/ghia.md) - [Alcohol-Free RTD Aperitivos](https://www.trendhunter.com/trends/figlia.md) - [Non-Alcoholic Liqueurs](https://www.trendhunter.com/trends/nonalcoholic-liqueurs.md) - [Non-Alcoholic Aperitif Drinks](https://www.trendhunter.com/trends/strykk-not-aperitivo.md) - [Vibrant Non-Alcoholic Aperitivos](https://www.trendhunter.com/trends/non-alcoholic-aperitivo-collection.md) - [Alcohol-Free Negronis](https://www.trendhunter.com/trends/bottega-spa.md)