# Predictive Hair Straighteners The Self-Adjusting ghd platinum+ is a First-of-Its-Kind Smart Styler By Laura McQuarrie | Published 2018-09-25 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/ghd-platinum References: [allure](https://www.allure.com/review/ghd-platinum-plus-styler-flat-iron) & [ghdhair](https://www.ghdhair.com/ghd-platinum/ghd-platinum-plus-black-styler) The 'ghd platinum+ styler' was recognized in Allure magazine's Best of Beauty Awards 2018 as a [smart hair straightener](https://www.trendhunter.com/trends/smart-haircare-appliances) that boasts the ability to predict the needs of one's hair. The smart styling tool is designed to recognize each section of hair, as well as its thickness, and self-adjust the temperature accordingly. 250 times a second, heat is monitored by the styling tool to ensure a consistent, optimal temperature and a highly personalized experience. The standout beauty tool also includes other noteworthy design features, including a hinge that allows the plates to stay aligned for styling, as well as a rounder barrel for [creating curls and waves](https://www.trendhunter.com/trends/versatile-heat-styling-tool). For safety, the ghd platinum+ styler also makes use of a sleep mode that allows the device to automatically shut itself off after 30 minutes of non-use. ## Trend Insights (Trend Hunter) - Score: 4.5/10 - Popularity: 51% | Activity: 75% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hair](https://www.trendhunter.com/hair) ## Key Themes ### What's Driving This Trend - **Smart Beauty Devices:** The predictive technology used in the ghd platinum+ styler suggests a trend towards smart beauty devices that personalize the user experience and optimize results. - **Predictive Hair Tools:** The ghd platinum+ styler's ability to predict the needs of one's hair is a trend that may inspire the development of more predictive hair tools by competitors. - **Real-time Monitoring Technology:** The ghd platinum+ styler's use of real-time heat monitoring technology may set a trend in the beauty industry for incorporating similar technology into other hair styling tools, such as curling irons and hair dryers. ### Who This Affects Most - **Beauty:** The beauty industry may benefit from incorporating predictive technology, such as that used in the ghd platinum+ styler, into other products and tools for a more personalized and optimized user experience. - **Technology:** The development of real-time monitoring technology used in the ghd platinum+ styler may drive innovation in the technology industry, inspiring the creation of similar monitoring tools for various applications and industries. - **Retail:** The predictive and personalized features of the ghd platinum+ styler may create opportunities for retailers to offer more tailored shopping experiences and product recommendations based on a customer's individual characteristics and needs. ## Related on Trend Hunter - [Tech-Driven Hair Products](https://www.trendhunter.com/trends/loreal-group.md) - [Infrared Hair Styling](https://www.trendhunter.com/trends/loral-light-straight.md) - [Versatile Hybrid Hair Stylers](https://www.trendhunter.com/trends/t3-curling-straightener.md) - [Sleek Hair Styling Tools](https://www.trendhunter.com/trends/shark-glam.md) - [Versatile Styling Tools](https://www.trendhunter.com/trends/calista-airglide-pro.md) - [Ceramic Hairstyling Irons](https://www.trendhunter.com/trends/hairstyling-iron.md) - [Intelligent Hair Dryers](https://www.trendhunter.com/trends/t3-aire-iq.md) - [Heated Smoothing Brushes](https://www.trendhunter.com/trends/designmes-smoothing-brush.md) - [Advanced Hair Multi-Stylers](https://www.trendhunter.com/trends/multistyler.md)