# South Asian-Inspired Fashion GmbH Launches its New GHAZAL Collection for the SS23 Season By Amy Duong | Published 2022-10-03 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/ghazal References: [hypebeast](https://hypebeast.com/2022/10/gmbh-ghazal-spring-summer-2023-paris-fashion-week-runway) Fashion label GmbH introduces its latest GHAZAL collection that is designed for the Spring/Summer 2023 season. The designs were showcased during Paris Fashion Week and it features a wide range of co-ed shapes that push creative boundaries. This includes the pimp coats done with faux fur draping from the shoulders and shorts with extra large pockets. Additional details include the elevated touch of gold roses and thorny stems that puncture the holes in the white shirts, which is a reference to the culture and beauty of South Asia. The brand also works together with Muhammad Fatchurofi to create and implement his artwork that adds a sense of calmness. It also showcased a collaborative [GEL](https://www.trendhunter.com/trends/protein-facial-set)-[KAYANO](https://www.trendhunter.com/trends/gelkayano-121) 14 sneaker made in collaboration with [ASICS](https://www.trendhunter.com/trends/cecilie-bahnsen-1). Image Credit: Isidore Montag, Gorunway.com ## Trend Insights (Trend Hunter) - Score: 2.1/10 - Popularity: 41% | Activity: 8% | Freshness: 13% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) ## Key Themes ### What Makes This Trend Stand Out - **South-asian Fashion:** The popularity of South-Asian fashion is on the rise with brands showcasing their East-meets-West designs in runway collections. - **Co-ed Apparel:** Gender-fluid clothing and co-ed apparel are becoming increasingly popular, encouraging designers to push creative boundaries and offer versatile pieces for everyone. - **Artistic Collaborations:** Fashion brands are collaborating with artists to add unique and meaningful touches to their collections, creating a deeper connection with their audience. ### Sectors Adopting This - **Fashion Industry:** Fashion brands can benefit from tapping into the South-Asian fashion market and incorporating unique cultural elements to stand out. - **Gender-neutral Apparel:** The demand for gender-neutral apparel is growing, creating opportunities for designers and brands to offer more versatile options for consumers. - **Art and Design Industry:** Artistic collaborations with fashion brands can provide opportunities for artists to showcase their work through a new medium while adding unique and meaningful touches to collections. ## Related on Trend Hunter - [Beach-Inspired Spring Fashion Capsules](https://www.trendhunter.com/trends/a-kind-of-guise-3.md) - [Statement Footwear Collaborations](https://www.trendhunter.com/trends/gmbh-and-axel-arigato.md) - [Glam Indian Apparel](https://www.trendhunter.com/trends/anamika-khanna-x-hm.md) - [Fashion Collaborative Sneaker Models](https://www.trendhunter.com/trends/clot-and-adidas-1.md) - [Archetypal Fashion Debuts](https://www.trendhunter.com/trends/la-famiglia-collection.md) - [Vibrant Bold Collections](https://www.trendhunter.com/trends/bruceglen.md) - [Spring-Centric Outerwear Collections](https://www.trendhunter.com/trends/namacheko-1.md) - [Victory-Inspired Premium Fashion](https://www.trendhunter.com/trends/marathon-collection.md) - [Genderless Outerwear Designs](https://www.trendhunter.com/trends/sujitha-shivajothi.md)