# Saudi Luxury SUVs The Ghazal 1 is the Arabian Kingdom's First Foray into Car Manufacturing By Robyn Currie | Published 2010-06-27 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/ghazal-1 References: [topgear](http://www.topgear.com/uk/car-news/ghazal-2010-06-24) & [carscentre](http://carscentre.com/video-ghazal-1-saudi-arabia-student-created-suv.html) The Ghazal 1 is Saudi Arabia's first foray into the world of car manufacturing. Created by by students at King Saud University, this minty-green bad boy was green-lighted for production earlier this week. With its body being based around the [Mercedes](https://www.trendhunter.com/trends/mercedes-gclass-stronger-than-diamonds-edition) [G-wagon](https://www.trendhunter.com/trends/modified-luxury-vehicle), this Ghazal 1 is expected to sell around 20,000 models a year once production gets going. Although, if it is not gold-plated, or does not have a diamond-encrusted windshield, the high-rolling Saudi elite may not be interested in it. ## Trend Insights (Trend Hunter) - Score: 6.1/10 - Popularity: 77% | Activity: 99% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### Key Themes Behind This Trend - **Luxury Cars:** Opportunity to create more luxury car models that cater to the preferences of high-rolling consumers in Saudi Arabia. - **Domestic Manufacturing:** Disruptive innovation opportunity to establish a thriving car manufacturing industry in Saudi Arabia. - **Student-led Innovation:** Encouragement for educational institutions to support student-led innovation in the automotive sector. ### Where This Applies - **Automotive:** Opportunity for automotive companies to tap into the emerging luxury car market in Saudi Arabia. - **Higher Education:** Potential for universities and colleges to invest in automotive engineering programs and support student-led innovation. - **Manufacturing:** Growth potential for the manufacturing sector in Saudi Arabia as it diversifies into car manufacturing. ## Related on Trend Hunter - [Dazzling Rose-Hued SUVs](https://www.trendhunter.com/trends/mercedes-gclass-stronger-than-diamonds-edition.md) - [Drone-Equipped Security SUVs](https://www.trendhunter.com/trends/the-ghiath-smart-patrol.md) - [L.A. Basketball-Themed G-Wagons](https://www.trendhunter.com/trends/mansory.md) - [Opulent Extreme Environment SUVs](https://www.trendhunter.com/trends/brabus-xl-800-cabrio-gwagen.md) - [Modified Luxury Vehicle Concepts](https://www.trendhunter.com/trends/modified-luxury-vehicle.md) - [Luxury Dual-Cab Pickup Trucks](https://www.trendhunter.com/trends/gwagen-crew-cab-by-pit26-motorsports.md) - [Ultra-Exclusive SUV Models](https://www.trendhunter.com/trends/range-rover-sv-carmel-edition.md) - [Luxury Off-Road SUV Concepts](https://www.trendhunter.com/trends/genesis-x-gran-equator-concept.md) - [Affordable Luxury SUVs](https://www.trendhunter.com/trends/maserati-grecale.md)