# Offbeat Embellished Gold Jewelry Awah from Laud Unveiled its Ghanan-Inspired Jewelry Collection By Elena Rahman | Published 2021-07-20 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/ghananinspired-jewelry-collection References: [wallpaper](https://www.wallpaper.com/watches-and-jewellery/laud-rethinks-traditional-gold-jewellery#0_pic_0) & [laudobjects](https://www.laudobjects.com/) Awah, the creative director of Laud, revealed his Ghanan-inspired [jewelry collection](https://www.trendhunter.com/trends/organicinspired-jewelry) of [traditional gold pieces](https://www.trendhunter.com/trends/gold-fine-jewelry). The offbeat jewelry designer established the brand three years ago. Laud intertwines a range of influences with a fun take on geometry to rethink traditional jewelry motifs. The new collection rethinks [symbolic yellow and white gold pieces](https://www.trendhunter.com/trends/3-graces-of-gold) through its Ghanian queues, based on Awah's heritage. For example, the eternity band and the signet ring emulate the intricacies of Dalle de Verre stained glass through irregularly places speckles of diamonds. Each hand-carved piece makes for unique designs. Thus, the place of the diamonds is dictated by the pieces' finished curved facets. While the collection plays with texture and silhouettes, they remain simplistic by design. Image Credit: Laud ## Trend Insights (Trend Hunter) - Score: 1.8/10 - Popularity: 31% | Activity: 13% | Freshness: 10% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Jewelry](https://www.trendhunter.com/jewelry) ## Key Themes ### Key Themes Behind This Trend - **Ghanian-inspired Jewelry:** Opportunity to explore new cultural influences in traditional jewelry design. - **Offbeat Gold Pieces:** Innovative opportunity to create non-traditional gold jewelry pieces and experiment with design. - **Hand-carved Unique Pieces:** Opportunity to explore the use of hand-carving techniques to create one-of-a-kind jewelry designs. ### Where This Applies - **Fine Jewelry:** Opportunity for the fine jewelry industry to explore new cultural influences and non-traditional design. - **Artisanal Jewelry:** Opportunity for the artisanal jewelry industry to experiment with hand-carved unique pieces. - **Luxury Fashion:** Opportunity for luxury fashion brands to explore offbeat, creative jewelry designs. ## Related on Trend Hunter - [Consciously Cool Jewelry](https://www.trendhunter.com/trends/the-art-of-adornment.md) - [Dynamic Energy-Inspired Luxury Jewelry](https://www.trendhunter.com/trends/aura-collections.md) - [Symbolic Handcrafted Jewelry](https://www.trendhunter.com/trends/wonders-of-nature.md) - [Handcrafted Jewelry Brands](https://www.trendhunter.com/trends/pretty-weird.md) - [Stunning Organic-Inspired Jewelry Collections](https://www.trendhunter.com/trends/organicinspired-jewelry.md) - [Whimsical Heirloom-Quality Symbolic Talismans](https://www.trendhunter.com/trends/3-graces-of-gold.md) - [Tarnish-Resistant Jewelry Pieces](https://www.trendhunter.com/trends/flaire-cos-winter-edit.md) - [Statement Bangle Collections](https://www.trendhunter.com/trends/statement-bangle-collection.md) - [Extravagant Jewelry Collections](https://www.trendhunter.com/trends/shapes-of-extraleganza.md)