# Papercraft Phonographs GGRP Corrugated Cardboard Envelope Unfolds Into Record Player By Alison Heller | Published 2010-03-19 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/ggrp-cardboard-phonograph References: [ibelieveinadv](http://www.ibelieveinadv.com/2010/03/ggrp-sound-cardboard-record-player/) & [ggrp](http://www.ggrp.com/) GGRP has discovered a brilliant way to demonstrate their sound engineering capabilities with this cardboard phonograph. For the design, an unassuming piece of corrugated cardboard acts as an envelope and unfolds into a [record player](https://www.trendhunter.com/trends/henry-turntable). The enclosed record can be manually spun with a pencil and the vibrations travel through the needle to be amplified by the cardboard. As if that kind of creative promotional material wasn't awesome enough, GGRP also created a [vintage 1950's-style](https://www.trendhunter.com/trends/diy-mixtape-kit) video introduction to the cardboard phonograph. The video details the simple assembly and hand-cranking technique for playing the record. ## Trend Insights (Trend Hunter) - Score: 5.8/10 - Popularity: 67% | Activity: 99% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What Makes This Trend Stand Out - **Cardboard Engineering:** Opportunity to explore innovative uses of cardboard as a sustainable and versatile material in various industries. - **Interactive Promotional Materials:** Potential to create unique and engaging promotional materials that offer interactive experiences for customers. - **Retro-inspired Design:** Opportunity to tap into nostalgia by incorporating retro-inspired design elements into modern products and marketing campaigns. ### Sectors Adopting This - **Packaging and Logistics:** Disruptive innovation potential in using cardboard as a more eco-friendly and cost-effective packaging solution. - **Advertising and Marketing:** Opportunity to capture consumer attention and create memorable brand experiences through interactive and unique promotional materials. - **Music and Entertainment:** Potential for the integration of retro-themed products and experiences in the music and entertainment industry to appeal to nostalgic consumers. ## Related on Trend Hunter - [Recycled Guitar Prototypes](https://www.trendhunter.com/trends/cardboard-guitar-1.md) - [Futuristic Old-Fashioned Phonographs](https://www.trendhunter.com/trends/re-retro-player.md) - [DIY Digital Music Systems](https://www.trendhunter.com/trends/record-factory.md) - [Retro Vinyl Record-Inspired Lamps](https://www.trendhunter.com/trends/gramophone-lamp.md) - [Record-Making Music Kits](https://www.trendhunter.com/trends/po80-record-factory-kit.md) - [Eco Suitcase Record Players](https://www.trendhunter.com/trends/victrola-respin.md) - [Sustainable Hand-Crafted Keyboards](https://www.trendhunter.com/trends/working-synth.md) - [Metallic Architectural Record Players](https://www.trendhunter.com/trends/rytm.md) - [Transparent Gramophone-Like Speakers](https://www.trendhunter.com/trends/mini-speaker-concept.md)