# Luxe Essential Tote Bags Gucci's New GG Supreme Tote Bag Features the Brand's Iconic Pattern By Madison Mackay | Published 2018-05-11 | Luxury Source: Trend Hunter, https://www.trendhunter.com/trends/gg-supreme References: [hypebae](https://hypebae.com/2018/5/gucci-ophidia-gg-supreme-tote-bag) & [selfridges](http://www.selfridges.com/US/en/cat/gucci-ophidia-gg-supreme-medium-tote_116-77035800-5193359IKPT/) Luxury Italian fashion house Gucci released a new GG Supreme Tote Bag named The Ophidia -- arriving in a medium size that is perfect for holding all of one's essentials. The new bag features the brand's famous GG pattern, a staple piece from ifs repertoire for many years. Constructed and hand-crafted in Italy, the purse has a brown grained leather trim while boasting the iconic pattern across the front and back. With a simple open-top closure, the bag allows easy access to the interior with comfortable top handles that were made to be slung over any shoulder. Adding signature green and red striped motifs and antique gold-tone metal accents, the new GG Supreme Tote Bag from Gucci resembles a traditional fan-favorite bag with splashes of modern style. ## Trend Insights (Trend Hunter) - Score: 5.0/10 - Popularity: 66% | Activity: 76% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Luxury](https://www.trendhunter.com/luxury) > [Luxury Fashion](https://www.trendhunter.com/luxuryfashion) ## Key Themes ### What's Driving This Trend - **GG Supreme Tote Bag:** The iconic GG pattern and modern style of Gucci's new tote bag showcase potential for luxury accessories with a blend of classic and contemporary elements. - **Handcrafted Italian Fashion:** The hand-crafted Italian construction of the GG Supreme Tote Bag highlights the demand for artisanal craftsmanship in the luxury fashion industry. - **Easy Access Top Handles:** The design of the open-top closure and comfortable top handles of the tote bag present an opportunity for convenient and stylish access to essentials. ### Who This Affects Most - **Luxury Fashion:** The release of Gucci's GG Supreme Tote Bag exemplifies the potential for disruptive innovation in the luxury fashion industry. - **Accessory Design:** The blend of classic and modern elements in the design of Gucci's new tote bag opens doors for innovative approaches to accessory design. - **Artisanal Craftsmanship:** The hand-crafted construction of Gucci's GG Supreme Tote Bag highlights the opportunity for innovation in the artisanal craftsmanship sector. ## Related on Trend Hunter - [Posh Plastic Shopping Totes](https://www.trendhunter.com/trends/tote-shopping-bag.md) - [Replicated Woven Utility Bags](https://www.trendhunter.com/trends/bottega-bags.md) - [Structured Leather Tote Bags](https://www.trendhunter.com/trends/empire-carryall.md) - [Animal-Free Material Purses](https://www.trendhunter.com/trends/gucci-horsebit-1955-bag.md) - [Revitalized Handbag Designs](https://www.trendhunter.com/trends/marc-jacobs-stephen-sprouse.md) - [Eco-Friendly Fashion Luggage Collections](https://www.trendhunter.com/trends/gucci-off-the-grid-collection.md) - [Fashion-Forward Grocery Totes](https://www.trendhunter.com/trends/waitrose-x-lulu-guinness-tote.md) - [Vibrant City-Themed Handbags](https://www.trendhunter.com/trends/the-city-tote.md) - [Genuine Leather Fashion Bags](https://www.trendhunter.com/trends/carry-bag.md)