# Esports Tournament Partners GG.BET Becomes the First Partner of Dota 2's 'The International' By Kanesa D | Published 2022-09-03 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/gg-bet References: [esportsinsider](https://esportsinsider.com/2022/09/gg-bet-the-international) & [gg.bet](https://gg.bet/en/)  GG.BET has announced it will be partnering with game developer and publisher [Valve](https://www.trendhunter.com/trends/sap) for ‘The International 2022.’ As a result of the partnership, GG.BET will become the [official partner](https://www.trendhunter.com/trends/astralis-2) for the competition’s regional qualifiers, last-chance qualifiers, and the group stage. GG.BET will also be collaborating with multiple influencers and brand ambassadors to create content surrounding the Singapore-based tournament. “We’ve come a long way with [PGL](https://www.trendhunter.com/trends/weplay-esports-1) and are delighted to take our collaboration to the next level. We will continue to organise unique shows, exciting contests, themed bonuses and prizes, and do everything else in our power to make sure every Dota 2 fan has an unforgettable time enjoying the tournament,” said Dmitry Voshkarin, CEO of GG.BET. Image Credit: GG.BET, The International ## Trend Insights (Trend Hunter) - Score: 1.0/10 - Popularity: 4% | Activity: 12% | Freshness: 13% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Games](https://www.trendhunter.com/games) ## Key Themes ### Key Themes Behind This Trend - **Esports Tournament Sponsorship:** Brands in any industry can disrupt the esports market by sponsoring major tournaments like 'The International' - **Influencer and Ambassador Marketing:** Companies in the gaming industry can generate buzz for their brand by collaborating with influencers and brand ambassadors - **Unique Event Content Creation:** Companies can differentiate themselves at major events by creating unique content such as themed bonuses, contests, and prizes ### Where This Applies - **Gaming:** Gaming companies can leverage the growing esports market by partnering with tournament organizers and creating unique brand experiences - **Marketing:** Marketing firms can provide services to gaming companies looking to collaborate with influencers and create unique event content - **Sponsorship:** Brands in any industry can disrupt the esports market by sponsoring major tournaments and reaching the highly engaged audience of esports fans ## Related on Trend Hunter - [Esports Cloud Analytics](https://www.trendhunter.com/trends/sap.md) - [Data-Focused Tournament Partnerships](https://www.trendhunter.com/trends/epulze.md) - [Esports Organizer Partnerships](https://www.trendhunter.com/trends/tradeitgg.md) - [eSports-Focused Betting Partnerships](https://www.trendhunter.com/trends/betby-saba-sports.md) - [Esports Crypto Partnerships](https://www.trendhunter.com/trends/evil-geniuses.md) - [Tournament Betting Partners](https://www.trendhunter.com/trends/1xbet.md) - [Betting Service Esports Deals](https://www.trendhunter.com/trends/bayes-esports-oddin-gg.md) - [Esports Betting Partnerships](https://www.trendhunter.com/trends/dragoni.md) - [Esports Bitcoin Tournaments](https://www.trendhunter.com/trends/thunderpick.md)