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# Compact High-Performance Cameras
The FUJIFILM GFX100S Marries Advanced Imaging Tech & Portability

By Riley von Niessen | Published 2021-01-28 | Tech
Source: Trend Hunter, https://www.trendhunter.com/trends/gfx100s
References: [fujifilm-x](https://fujifilm-x.com/en-us/products/cameras/gfx100s/)

[FUJIFILM](https://www.trendhunter.com/trends/fujifilm-xh2s-mirrorless-digital-camera) has introduced the GFX100S as a [large format mirrorless camera](https://www.trendhunter.com/trends/sigma) that gives experienced photographers the control they need when capturing their vision, with a comparatively compact body that makes it more mobile. The camera can be used with any of the [FUJI](https://www.trendhunter.com/trends/xh2-camera) G Mount lenses to get a beautifully detailed image that accurately captures colors and provides smooth gradations. With 4K/30P video, a shallow depth of field, and high-ISO performance and exposure correction, the camera is also perfect for recording cinematic-quality movies.

FUJI Senior Director of Marketing Victor Ha spoke to the GFX100S' launch, stating "“Fujifilm has taken the groundbreaking ideas that lead to the development of FUJIFILM GFX100 and now combined them with an approach rooted in portability, to create GFX100S—a camera that provides photographers and filmmakers with an unbelievable opportunity to take large format image-making to places it has never been before."

Image Credit: FUJIFILM

## Trend Insights (Trend Hunter)

- Score: 4.3/10
- Popularity: 74% | Activity: 46% | Freshness: 9%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Photography](https://www.trendhunter.com/photography)

## Key Themes

### What's Driving This Trend

- **Compact Mirrorless Cameras:** Manufacturers can explore opportunities to develop advanced, high-performance cameras with a preference for portability.
- **Large Format Image-making:** Industry players can create innovative solutions that enable large format image-making to be taken to new frontiers and used more widely.
- **Cinematic Video Capture:** Film equipment manufacturers can focus on developing cameras that capture cinematic-quality movies, with high-ISO performance, exposure correction, and a shallow depth of field.

### Who This Affects Most

- **Cameras and Photography Equipment:** Manufacturers can develop high-performance cameras that combine ground-breaking ideas with portability, creating an opportunity to take image-making to new places.
- **Film and Video Production:** The film and video industry can take advantage of high-ISO performance and exposure correction, as well as a shallow depth of field to create cinematic-quality movies.
- **Art and Design:** Artists and designers can create beautifully detailed image-captures that accurately capture colors and provide smooth gradations, which can be used across a range of mediums.

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