# Australian ESports Events Gfinity eSport Australia Has Formed a Partnership to Host Live Events By Justin Lam | Published 2018-02-06 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/gfinity-esport-australia References: [ca.ign](http://ca.ign.com/articles/2018/02/04/gfinity-esports-australia-partners-with-hoyts-to-create-aussie-esports-arenas) & [afr](http://www.afr.com/technology/gaming/gfinity-citybased-esports-league-to-run-in-hoyts-cinemas-20180204-h0thwn) [Gfinity eSport Australia](https://www.trendhunter.com/trends/gfinity) has recently announced a partnership with HOYTS cinema chain to create a chain of [eSports arenas](https://www.trendhunter.com/trends/esportsxo) in Australia. Gfinity Australia is currently a multisport eSports league that focuses on Counter Strike: Global Offensive, Street Fighter V and Rocket League. Gfinity sets itself apart from regular eSports leagues by having city-based teams. This idea is fairly revolutionary as it focuses more on local pride and less on a sense of global participation. Fans are meant to support local teams, and first time viewers are supposed to find it easier to participate as they can support something local. While the partnership between Gfinity eSport Australia and HOYTS is not the first time a cinema chain has collaborated with an eSports league, this is a significant step forward in the hobby's legitimacy. Unlike previous collaborations, these events will not simply be projected onto a screen. Instead, HOYTS and Gfinity intend on hosting [live events](https://www.trendhunter.com/trends/one-tap-campaign) with real time commentary and live crowds. The first event from this partnership is set to occur at the HOYTS Entertainment Quarter in Moore Park, Sydney. ## Trend Insights (Trend Hunter) - Score: 1.1/10 - Popularity: 11% | Activity: 15% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Games](https://www.trendhunter.com/games) ## Key Themes ### Key Themes Behind This Trend - **City-based Esports Leagues:** The concept of city-based eSports leagues disrupts the traditional model by emphasizing local pride and participation. - **Live Esports Events:** Hosting live eSports events with real-time commentary and live crowds creates a more immersive and engaging experience for fans. - **Cinema Chains and Esports Collaboration:** Collaborations between cinema chains and eSports leagues bring legitimacy to the industry and provide unique venues for live events. ### Where This Applies - **Esports:** The eSports industry continues to innovate and expand, creating opportunities for city-based leagues and live events. - **Entertainment:** The entertainment industry, specifically cinema chains, can explore collaborations with eSports leagues to attract new audiences and create immersive experiences. - **Technology:** Advancements in technology enable the seamless execution of live eSports events with real-time commentary, presenting opportunities for innovation and growth. ## Related on Trend Hunter - [Esports Cinema Viewings](https://www.trendhunter.com/trends/fornite-pro-am-2025.md) - [Educational Esports Programs](https://www.trendhunter.com/trends/belong-gaming-arenas-1.md) - [Esports Tournament Acquisitions](https://www.trendhunter.com/trends/meta-high-school-esports.md) - [Esports Venue Certification Programs](https://www.trendhunter.com/trends/esports-venue-certification.md) - [Esports Arena Partnerships](https://www.trendhunter.com/trends/belong-gaming-omnic.md) - [Esports Celebration Events](https://www.trendhunter.com/trends/optic-gaming.md) - [Esports Audio Hardware Partnerships](https://www.trendhunter.com/trends/gen-g-x-bose.md) - [Esports Streaming Partnerships](https://www.trendhunter.com/trends/gravity-media-partnership.md) - [Esports Content Partnerships](https://www.trendhunter.com/trends/xfinity-1.md)